Inderdeep S.
PPC Specialist
SUMMARY OF EXPERIENCE
• 5+ years of digital marketing experience with a strong focus on PPC and SEO during the last 3.5 years. He's currently leading the performance marketing efforts at Oro.
• While at Ubrik Media, Inderdeep implemented full-funnel strategies for large clients like Daikin, achieving ~£100k revenue with a £2,500 budget. He ensured 97% client satisfaction whilst also ably leading a team of 3 associates.
• Founded an e-commerce platform, securing 2k+ orders and £12k+ revenue in 7 months via YouTube & FB/Instagram ads.
👍 What we loved about them
• A standout candidate, combining technical expertise with sharp business acumen and leadership qualities.
• He's a self-starter, having successfully founded an e-commerce marketplace (Moskiller) where he single-handedly grew the business through ads and designing the e-commerce website.
• Has managed multiple teams in the past but is also extremely comfortable working independently.
• He was incredibly calm, composed, and sincere throughout the interview process. We loved his openness to receiving feedback about his performance during the interview process.
ℹ️ Things to be aware of
• Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Campaign strategy and planning [7.5/10]: He demonstrated a strategic mindset in campaign execution, leveraging lead magnet collaterals and conducting in-depth client/brand research.
• Channel expertise [9/10]: He demonstrated exceptional proficiency in Google ads and a robust grasp of reporting, analytics, campaign management, and optimisation. His expertise in keyword, ad placement, and targeting strategies is particularly fine-tuned and highly effective.
• Data analysis and optimisation [8.5/10]: He's highly proficient in data interpretation tools, including heat maps, GA4 analytics, UTM, and campaign statistics. He's also skilled in identifying marketing and sales-qualified leads.
• Conversion rate optimisation [8/10]: He possesses a strong grasp of funnel-based targeting and excels in optimising landing pages to boost conversions. He also demonstrated good user and navigation sensibility, effectively enhancing conversion rates through ads.
• Reporting and communication [8/10]: He has robust end-to-end evaluation and analytical skills, coupled with a deep understanding of campaign performances.
Areas of growth
• Improving LinkedIn Ads skills: He needs more experience with LinkedIn ads execution to enhance performance and effectively leverage cross-channel utilisation.
• Fine-tuning PPC strategies: Minor improvements are required in cross-channel utilisation, database segmentation and optimisation, and refining retargeting and remarketing strategies.
• Strategic thinking and reporting: He could improve his strategic thinking and create a more comprehensive reporting structure focused on return on advertising spend (ROAS) and specific targets.