Amritha J.
Social Media Strategist
SUMMARY OF EXPERIENCE
• 5+ years of social media experience with the bulk of it spent in brand-side roles across beauty, hospitality, lifestyle, and tech.
• Her most recent role at LoudSip (Aug 2025 – Jan 2026) involved day-to-day Instagram and Facebook management for a restaurant brand, covering editorial calendars, platform-native copywriting, and campaign-aligned publishing. While at Kaathadi, she delivered measurable results (+35% audience growth and +30% engagement), through what she describes as disciplined execution across multiple lifestyle and consumer brands.
• Spent 3.5 years at La Bouche Rouge Paris as Social Media Project Lead, owning the full content operation across Instagram and Facebook – content pillars, community management, EMEA team coordination, performance tracking, and regulatory compliance before publication. This is comfortably her most developed and senior experience to date.
👍 What we loved about them
• She reads the room well – Across both calls, Amritha consistently adjusted her tone and approach depending on what was being asked of her. Whether it was a sensitive crisis scenario or a more conversational discovery question, she always felt measured and appropriate; never over the top, never flat.
• Has broad marketing experience – Beyond social, she's managed influencer recruitment, coordinated with external PR agencies on gifting and seeding campaigns, and worked with Klaviyo on email marketing flows. We feel that this wider marketing exposure is likely to make her a much more rounded contributor.
• Was thorough and well-prepared – When questions around Facebook came up in the technical interview, she mentioned that she'd already looked at NCPC's page and noticed community-led posts were the ones getting the most engagement. We loved the initiative she took and her overall preparedness for the interview, which probably says a lot about how she approaches new accounts.
• Structured and clear communicatior – Across both calls, her answers had a logical flow to them. She'd set up what she was going to say, work through it, and land on a clear point. Even when she was thinking out loud, you could easily follow her rationale and approach.
ℹ️ Things to be aware of
• She's available to join immediately.
• Her background is almost entirely lifestyle and FMCG, i.e., makeup brands, restaurants, and one tech client (a flying taxi company) make up most of what she's worked on.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Content strategy and planning [8/10]: Amritha has a strong, practical grasp of content planning that goes beyond just knowing the theory. She walked through a clear end-to-end process involving content pillars, platform-specific formats, briefing documents, approval workflows, and scheduling cadence. What stood out was her instinct to use audience comments as a source of content ideas, which shows she thinks about content as a living, reactive thing rather than a static calendar. Her platform differentiation was also thoughtful: she correctly identified Instagram as visual and community-driven, Facebook as long-form and people-led, and X as neutral and factual. The tools she mentioned (Planoly, Business Suite, Trello) are all relevant and give us confidence she can hit the ground running operationally.
• Community engagement and crisis management [8.5/10]: This is honestly where Amritha shines the most, and it's arguably the most important skill set for this particular role. Her response to the viral X/Twitter scenario was structured and methodical; she covered stakeholder escalation, a holding statement, pausing scheduled content, comment categorisation, and owned content creation to redirect the conversation. What made it particularly impressive was that she appropriately framed containment and credibility as dual goals for a sensitive industry in the scenario question. Her approach to the Facebook anecdotal comment was equally well-handled where she led with empathy before brand positioning. We also think her instinct around coordinated negativity was sound, i.e. keep critical comments up, remove only the abusive ones, and issue a clear statement.
• Platform knowledge and audience understanding [7.5/10]: Amritha has a good working knowledge of Instagram and Facebook, and her audience intuition across both is genuinely good. She correctly identified that Facebook is currently rewarding longer captions and community-led content, and her reasoning for prioritising Instagram (i.e., brand awareness, engagement signals, and comment-driven insights) was well-grounded. Her Reddit thinking shows awareness of the platform's culture, and her long-term vision of building towards an owned subreddit community was a nice touch. That said, we do feel her X knowledge stays largely at the surface – she understands the tone the platform needs, but doesn't demonstrate familiarity with how the algorithm actually rewards content, or how thread structures and quote posts drive reach.
• Writing ability and tone adaptability [8/10]: This is a strong area for Amritha, and the practical exercise was a useful proof point. She adapted her tone clearly across all three platforms – casual and accessible for Instagram, factual and measured for X, and authentically community-member-style for Reddit. What we particularly liked was the reasoning she gave for each and her ability to articulate why each piece was written the way it was. Her awareness of risk on Reddit, specifically the danger of sounding too knowledgeable and giving the brand away, also showed she thinks about writing in context, not in isolation. Overall, the content she produced under time pressure was coherent and showed genuine instinct for what works on each platform.
Areas of growth
• She understands the tone needed for X really well, but doesn't demonstrate working knowledge of how the algorithm functions, for e.g., things like how thread structures perform, the role of quote posts in driving reach, or optimal engagement windows. Spending time actively studying X's current content mechanics, even just as a regular user for a few weeks, would close these gaps fairly quickly. These aren't deep structural weaknesses; they just need some deliberate attention.