
Jagrati R.
Project Manager
SUMMARY OF EXPERIENCE
β’ Jagrati has 4.5 years of agency experience, starting as a content creator at Authentic Planner (2018) and working her way up to Key Account Manager at Thinkovative, where she currently manages a portfolio of 10-15 clients across Meta Ads, social media, and broader digital marketing services.
β’ At Thinkovative (2022-present), she owns the full client journey from onboarding to invoicing, coordinating designers and social media managers while personally running Meta Ads accounts, preparing performance reports, and leading weekly client review calls.
β’ At D'day Planner (2020-2022), she handled multi-channel marketing across social platforms, grew the client base by acquiring new accounts, and managed end-to-end delivery of social content and marketing strategies aligned to client budgets.
π What we loved about them
β’ Responsible, accountable and multi-skilled: Her Meta Ads knowledge is notably practical rather than just surface-level, she understands the mechanics of what can go wrong at the execution stage (wrong dimensions, unpublished ad sets, missing copy) and has built habits around catching those errors. She mentioned, almost in passing, that she checks the Meta Ads dashboard at midnight or 1am after a campaign goes live. Her reasons were practical: she's caught colleagues who published campaigns but forgot to attach the video, or pushed the ad live but left the ad set paused. She built this habit herself because she'd seen the mistakes happen. We appreciated that this was absolutely self-prompted β something she started doing because she cared about catching errors before the client woke up to them.
β’ Sharp prioritisation instincts: When we gave her the multi-task scenario with 5 clients and several fires at once, she beyond just saying "clients first"; she clearly sequenced it: find the root cause of the overdue client A deliverable, resolve the quick internal blockers (the brand guidelines issue would take 10 minutes), get the unassigned task moving so someone else could keep working, and leave the Asana non-updater for last because it wasn't stopping anyone. She was strategically thinking about what was blocking other things from moving.
β’ Maturity in dealing with conflicts: Whether it was a colleague not updating Asana, mismatched report numbers, or a senior person compressing timelines, her instinct was always to frame the conversation around impact rather than blame. With the report numbers issue, she suggested a shared screen call so they could look at it together rather than going back and forth in Slack. With the deadline pressure situation, she framed it as a quality conversation rather than a pushback.
βΉοΈ Things to be aware of
β’ She's an immediate joiner.
β’ She has not used ClickUp previously, but has used similar tools and feels confident that she can pick it up quickly. That said, we do feel she'll need a proper handover and some time to get comfortable with how the boards are structured before she can take the lead on this independently.
πβοΈ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
π©π» Technical interview performance
Objective
βThis candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
β’ Project management and organisational systems [8/10]: Jagrati's answer on setting up a new client project was extremely thorough β she walked through the whole structure without being prompted, e.g. folders per product, sections per service line, tasks with owners and due dates, sub-tasks for internal review, and notification settings so the team doesn't have to keep manually checking in. What also came through was her instinct for keeping things clean over time, not just at the start. She mentioned not letting people create duplicate folders for the same service, and flagging when colleagues weren't marking tasks complete (and why it matters downstream). The Chrome profile idea was a nice detail too (i.e. one profile per client so the right tools open automatically), because it shows she thinks about reducing friction in small, practical ways.
β’ Process thinking and quality assurance [7/10]: This came through most clearly in how she talked about the Meta Ads go-live process. She had a clear sequence in her head: internal approval, client approval, copy writing, publishing, client notification, and then a midnight check to make sure nothing got half-published by mistake. Her answer on the wrong-dimensions scenario was also sensible β she held both the designer and the paid team accountable, which is the right call, because QA is a shared responsibility (she didn't just point the finger at one person. On reporting, there's room for improvement. She knows what metrics matter and why, and she can structure a client-facing report clearly, but she ran short on time during the data task and didn't finish.
β’ Stakeholder and client management [8.5/10]: This was probably Jagrati's strongest area across the whole interview. Whether it was handling a senior colleague ignoring Asana updates, pushing back on unrealistic deadlines, or dealing with a client chasing a campaign that hadn't gone live, her approach was consistent, i.e. stay calm, make it about impact rather than blame, and get to the root cause before saying anything definitive. The missed campaign scenario was also a good test of this β rather than panicking or improvising an excuse, she said she'd acknowledge it to the client immediately, buy time, and then come back with an honest answer once she actually knew what had happened. A lot of people skip the first step (i.e. the immediate acknowledgement) because they're scared, and that's usually what makes the situation worse. Her approach to the senior colleague and the deadline pressure was also worth noting, as she framed it as a quality conversation ("do you want me to deliver fast or deliver well?"), which typically is the tone and style of language that tends to land with people who are more senior.
β’ Attention to detail and written communication [7.5/10]: The status update email was a good piece of work overall. She separated completed tasks, in-progress items, and urgent approvals clearly, and she flagged the risk to the March 28th launch date if the client didn't respond by the 13th. Formatting-wise, it could've been tightened (the layout felt slightly uneven and the sign-off was a bit abrupt), but the structure and logic were sound. In general, when you're sending a weekly update to a client, content and clarity matter more than perfect formatting, and on that front she delivered. Verbally, her answers can meander a little when she's working through a complex scenario β she always lands in the right place, but sometimes takes a few extra sentences to get there. That's more of a communication style note than a red flag, and it tends to show up less in written work where she has a moment to think first.
Areas of growth
β’ Reporting and data analysis: She acknowledged she doesn't use Excel or Google Sheets day-to-day, and it showed during the data task as she ran out of time and didn't finish the task. That said, she was honest about it and expressed genuine willingness to learn. For a coordination-heavy role where reporting is one layer of the job (not the whole job), this feels like a manageable gap that can be fixed quickly.
β’ Documentation could be better: She's clearly organised, but a lot of what she does is instinct-driven rather than documented. She mentioned in the technical interview that she teaches people by having them shadow her, and in the discovery call her approach to fixing a messy Asana board was to rebuild it herself and then walk the team through it. She doesn't have much experience with writing SOPs, process docs, or anything someone could follow async without her being involved, but once again, this can be coached and fixed quickly.