Hire a Remote Programmatic Marketing Specialist
A programmatic marketing specialist buys advertising across the open web through demand-side platforms, placing your display, video, and audio ads in front of the right audiences.
What the role does
A programmatic marketing specialist plans and runs campaigns through demand-side platforms. They build audience segments from first-party and third-party data, set up campaigns and bidding strategies, choose and exclude inventory, and manage frequency so the same people are not hit endlessly. They also watch brand safety and viewability closely, and report on what the spend actually delivered.
When a company needs one
Most companies bring in a programmatic specialist when search and social have reached the limit of the audience they can find, and reaching people earlier in their journey has become the growth question. It is also the right hire when you are already buying programmatically through an agency and cannot see what is happening inside the campaigns.
What Growthbuddy looks for
We look for people who are comfortable inside a DSP and rigorous about inventory quality. They should understand audience building, bidding, and frequency management, and treat brand safety as part of the job rather than an afterthought. The strongest candidates can explain what they excluded and why. We only shortlist people we would be happy to have representing our own business.
of specialists we place
Core skills
Our vetting approach
Screening call
A 30 minute conversation covering the platforms and budgets they have run, and how they think about inventory quality.
Case study
A three hour assessment on a real campaign scenario, so we see how they build audiences and structure a buy.
Technical interview
A 60 to 90 minute deep dive into bidding, targeting, and measurement, with communication and culture fit assessed throughout.
Example responsibilities
The working model
You get a dedicated remote programmatic specialist working inside your own DSP seat where you have one, so the campaign data and audience segments stay with you. They join your team's meetings and priorities, and Growthbuddy handles the search, the vetting, the employment, and the ongoing coaching.
Why hire remote talent
Programmatic buying happens entirely inside platforms, which makes it well suited to a remote hire. Hiring beyond your own city gives you access to specialists in a skill that is genuinely scarce locally, usually at well below the cost of a local hire.
What it costs
You pay a flat monthly rate for a dedicated specialist rather than a percentage of media spend, which is how most programmatic buying is priced. There is no recruitment fee and no long contract, and our pricing page has the detail.
Ready to hire your next specialist?
Book a 20-minute call and we'll map out exactly what your search would look like.
Frequently asked questions
How quickly can I have a programmatic specialist working with my team?
How do you vet programmatic specialists?
How is this different from a paid ads specialist?
Do we need our own DSP seat?
How do we know our ads are appearing somewhere sensible?
What happens if the person turns out to be the wrong fit?
What does this cost compared with an agency?
Final thoughts
Programmatic is where you reach people before they start searching. A specialist who watches inventory quality as closely as cost is what keeps that spend worth making. Want help finding one? Talk to us
Hire your next Programmatic Marketing Specialist now
Tell us what you need. We'll hand-pick the shortlist, and stay with you after the hire.