Stuthi B.
Meta Ads Operations Analyst
SUMMARY OF EXPERIENCE
• 1.5+ years of paid media experience, with the last 6 months specialising in Meta Ads and Google campaigns at Social Beat.
• At Social Beat, she managed G Square's £4M+ monthly Meta budget across 20+ projects, achieving significant performance improvements through creative optimisation and targeting refinement.
• Successfully executed multi-platform campaigns for major brands including Fortune Foods (Meta R&F campaigns), Khazana Jewellery (YouTube & Display), and app-based clients like KYN and Dhan, focusing on specific user actions and engagement metrics.
👍 What we loved about them
• Throughout the interview process, Stuthi demonstrated strong communication skills, speaking with clarity and confidence. Her enthusiasm and positive energy were infectious, making the conversation engaging and productive. She explained her thoughts well and maintained strong engagement throughout the call.
• Her curiosity was evident as she asked thoughtful questions about the role, potential growth opportunities, and the company culture. Rather than simply answering questions, she engaged in meaningful dialogue expressing her genuine interest in understanding how she could contribute and develop within the organization.
• What stood out was Stuthi's strong sense of professional ethics and loyalty. She proactively mentioned her commitment to serving a full notice period, explaining that she wouldn't want to leave her current team in a difficult position. This showed considerable thoughtfulness and integrity in her approach to work relationships.
ℹ️ Things to be aware of
• Stuthi has a clear career direction, with a keen interest in data analysis and a specific desire to develop her skills within an e-commerce setting. Her previous experience has given her a solid foundation, and she's eager to apply these skills in a more focused e-commerce environment.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• QA Analytical Skills [8/10]: Stuthi demonstrated foundational capabilities in technical analysis by successfully identifying various technical issues within the advertising campaigns. While she effectively connected these issues to their business implications, there were opportunities for growth in catching critical operational concerns, particularly in budget management and overspend scenarios.
• Strategic Thinking & Analysis [7/10]: In terms of strategic capabilities, Stuthi showed strong analytical skills in data organization and metric tracking. She showed particular strengths in identifying performance patterns across product categories.
• Google Sheets Reporting & Analysis [8.5/10]: Stuthi displayed strong technical proficiency in data management and visualization through Google Sheets. She successfully created comprehensive data tables with key metrics and provided effective breakdowns of performance at both campaign and ad group levels. Her work included important calculations such as CPM, CPC, and ROAS.
• Communication Skills [8/10]: Communication emerged as one of Stuthi's notable strengths, particularly evident in her structured approach to technical tasks. Additionally, her focus on presentation and overall formatting highlighted her understanding of the importance of clear data communication.
• Overall Reasoning & Critical Thinking [7/10]: Stuthi showed excellent analytical skills and clearly understood how different campaigns performed. She also proved skilled at spotting patterns in cost effectiveness (such as dry vs wet food categories).
Areas of growth
• There's room for growth in developing deeper analytical insights. Specifically, she could enhance her analysis by focusing more on the causative factors behind performance trends rather than solely describing what occurred in the campaigns.
• We felt her time-management skills could be better. For e.g., while she was able to create the necessary graphs using the provided data, she spent far too long trying to perfect them instead of focussing on the bigger picture.