How 3Dctrl tripled the meetings in its pipeline
3Dctrl's sales pipeline lacked structure. A business development hire brought a repeatable process and three times the meetings booked.
more sales meetings booked
from brief to shortlist
- Client
- 3Dctrl
- Industry
- 3D content technology
- Role requirements
- Business Development Manager
- Location
- London, England
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How we helped
The problem
3Dctrl runs an automated content engine that creates and scales photo-realistic product imagery, video, and interactive 3D experiences. It gives clients a fully virtual production workflow in place of traditional visualisation.
The sales side was harder to get right. The team struggled to build a pipeline that reliably turned solid leads into product demos, and the approach they had lacked structure. They were open to working with remote talent and unsure how to go about it.
Our objective
3Dctrl wanted someone who could start by handling the more administrative sales work and grow into a full business development role.
We matched them with an experienced specialist who fit that shape closely.
Impact
Meetings booked for 3Dctrl went up three times over, driven by better lead quality and sharper targeting of their ideal customers.
The specialist built a proper sales workflow and scaled outreach, which made the whole process more organised and easier to run.
That outreach also led directly to several successful sales with top-tier corporate brands.
Where it landed
3Dctrl went from an inconsistent pipeline to a process it could repeat. The sales function became something the team could plan around rather than hope for.
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