The problem Archa did not think they could solve
Archa wanted to sharpen its digital marketing on a tight budget. A remote PPC specialist lifted site visitors by 30% and cut the cost of that capability by around 45%.
more visitors to the site
against hiring in house
from brief to shortlist
- Client
- Archa
- Industry
- Fintech
- Role requirements
- PPC Specialist (Google and LinkedIn Ads)
- Location
- Melbourne, Australia
Our Growthbuddy has done an awesome job reviewing and improving our digital marketing strategy, including pivoting to LinkedIn Ads and tightening up our Google spend. Growthbuddy has solved a problem for us that we didn't think we could solve.
How we helped
The problem
Archa is a corporate credit card and spend management platform built for small and medium businesses. It gives customers straightforward access to credit and spend controls, without the hoops and directors' guarantees a bank would ask for.
The team wanted to sharpen its digital marketing, and the budget for it was tight. There was also a question hanging over hiring remotely. Would someone working from outside the business understand the fintech market well enough to run their campaigns properly?
Our objective
Our goal was to introduce Archa to an experienced digital marketer within a week, at a cost that fit the budget they had.
Archa ran the final interviews themselves and spoke directly with everyone on the shortlist, so the decision stayed where it belonged.
Impact
The specialist was self sufficient from day one. Archa's first few meetings settled any remaining doubts about the quality of the work and the thinking behind it.
Archa's website saw a 30% rise in visitors, and its marketing efficiency ratio moved with it. The specialist also gave the team a full view of their marketing across every channel and built a structured framework around it, saving Archa a development process that would have taken six to twelve months.
Overall, Archa cut roughly 45% from what it had been spending to bring performance marketing capability into the business.
Where it landed
For a company watching its budget closely, this was about getting senior marketing capability at a price that made sense. Archa ended up with better customer conversion, a tighter marketing spend, and a clearer picture of what was working.
Build a team like this
Tell us what you need. We'll hand-pick the shortlist, and stay with you after the hire.
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