Filling a skills gap Bright could not risk getting wrong
Bright needed a data insights specialist for a client's revenue team. The role was new and evolving, which made getting the right person the whole job.
won and delivered
from brief to shortlist
- Client
- Bright
- Industry
- B2B marketing consultancy
- Role requirements
- Business Analyst
- Location
- London, England
Honestly, the risk with Growthbuddy was no different from doing it ourselves. They excelled in the screening process, handling much of the heavy lifting and found us an absolute gem who aligned closely with our needs both on paper and in practice.
How we helped
The problem
Bright is a B2B agile marketing consultancy offering strategic marketing services, outsourced support, and transformation training. The team uses data-driven insight to keep improving results for clients including ADP, Informa, Salesforce, Oracle, Reward Gateway, and London City Airport.
One of those clients had a gap around data insights, and it sat right next to their revenue-generating teams. The role was new and still taking shape, so the skills mattered more than usual and there was little room to get the hire wrong.
Our objective
Our goal was to find someone who could bring real analytical capability into the business and lift the team's overall performance.
We introduced Bright to a specialist who demonstrated their data analysis ability from the first conversation and read as a strong cultural fit for how the team works.
Impact
The specialist gave Bright clarity on the quality and structure of the existing data, which helped the team properly understand their client's current position.
They ran a thorough gap analysis, identifying where data was missing and where it could be put to better use across the business.
That work fed directly into two enterprise projects, which Bright went on to win and deliver.
They went on to support other functions too, including customer operations, building dashboards that tracked metrics like response time and speed to resolution so the team could see its own performance clearly.
Where it landed
Bright filled the gap and came out with stronger data-driven decision making across the practice. That has fed straight back into the value they deliver to clients.
Build a team like this
Tell us what you need. We'll hand-pick the shortlist, and stay with you after the hire.
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