Amazon Consultant Checklist: 6 Essential Services To Look For
4 minutes
4 March 2025
Selling on Amazon is more than listing a product and waiting for sales to roll in. In the U.S alone, independent sellers list nearly 350 million items on Amazon Marketplace and sell an average of 7,800 products per minute. That’s a lot of competition, and standing out requires more than just a great product.
To attract potential buyers, you must optimise your listings, run effective ads, manage inventory, and keep up with Amazon’s ever-changing policies. This is where an Amazon Consultant can make all the difference by helping you navigate these complexities and maximise your revenue.
In this article, we will break down why hiring an Amazon Specialist is essential and what to look for in one.
Below we cover:
Why invest in an Amazon Consultant?
So, is hiring an Amazon consultant worth it? The data certainly suggests yes. 56% of consumers start their product searches on Amazon, making it the largest product search engine in the world. An Amazon Consultant will save you countless hours of trial and error, provide insights from working across multiple accounts, and help you avoid costly mistakes that could jeopardise your seller account.
Amazon's algorithm and marketplace policies change constantly. What worked six months ago might be ineffective or even prohibited today. Professional consultants track these changes daily and adjust strategies accordingly, keeping your business ahead of the curve rather than scrambling to catch up. This proactive approach often means the difference between consistent growth and stagnation on the platform.
What to look for when hiring an Amazon Consultant
Product research and selection
Picking the wrong product is like trying to sell ice in the Arctic – no demand, no sales, just wasted effort. A great Amazon Consultant should conduct in-depth market research to identify profitable opportunities. They should analyse trends, competition, and demand using tools like Helium 10 or Jungle Scout.
Beyond that, they need to ensure the product is actually profitable by evaluating Amazon fees, margins, and pricing strategies. Many first-time sellers make the mistake of choosing products based on gut instinct rather than data, and 58% of sellers fail due to poor product selection.
Account setup & compliance
Amazon has strict policies, and failing to comply can result in account suspensions or penalties. A skilled Amazon Specialist should guide you through the proper setup of your Amazon Seller Central account and ensure you meet all legal and tax requirements.
They should help you avoid costly mistakes by helping you select the right seller plan (Individual vs. professional), set up a brand registry, and comply with Amazon’s restricted product categories. They should also assist with account health monitoring, helping you stay compliant with performance metrics and prevent potential issues before they escalate.
PPC & advertising strategy
Amazon ads can either drive massive profits or burn through your budget with little return. Experienced Amazon PPC consultants know how to structure campaigns, optimise bidding strategies, and analyse ad performance to maximise ROI. They should be well-versed in running Sponsored Product, Sponsored Brand, and Display ads while keeping a close eye on key metrics like ACoS (Advertising Cost of Sales) and ROAS (Return on Ad Spend).
Many sellers waste thousands of dollars on ineffective keywords or poorly managed campaigns, so hiring an expert can mean the difference between scaling profitably and throwing money at Amazon with no results.
For example, Altitude Marketplaces, a Berlin-based agency managing €150m in annual revenue, significantly improved their Amazon Ads performance by hiring an Amazon Specialist via GrowthBuddy (Read the case study here). Our expert not only optimised campaigns, but also reduced wasted ad spend, and explored new strategies to help scale the team efficiently. 2 months in, here’s what the CEO had to say:
Amazon listing optimisation
Your product listing is your digital storefront. If it's not optimised, you’ll struggle to rank, and if you don’t rank, you don’t sell. A skilled Amazon Consultant should be able to craft compelling product titles, bullet points, and descriptions packed with relevant keywords. But words alone aren’t enough. High-quality images and A+ Content are crucial for increasing conversions, and a good consultant knows how to use them effectively.
Once the listing is live, ongoing testing and tweaks are necessary to maintain visibility and improve sales performance. Many sellers don’t realise that even small changes, like adjusting the first image or optimising backend keywords, can significantly impact sales.
Performance & competitive strategy
Amazon constantly evolves, and staying competitive requires more than just optimising your listing. A great Amazon Consultant should track key performance metrics like conversion rates, organic rankings, and Buy Box percentage. They should also monitor competitor activity, pricing trends, and seasonal shifts to adjust strategies accordingly.
Beyond tracking, they should help implement strategies like bundling, promotions, and cross-selling to boost sales. If you focus only on launching your products but fail to adapt to market changes, you will lose out on potential growth. A consultant ensures you’re not just maintaining sales but actively increasing them over time.
Review & seller feedback management
Social proof matters. The more (and better) reviews you have, the higher your conversions. An Amazon Specialist should have a proven strategy for generating reviews while complying with Amazon’s policies. They should also monitor seller feedback and customer questions and address concerns proactively to maintain a strong reputation.
Negative reviews can quickly impact your ranking and sales, so managing them professionally is crucial. Many sellers underestimate the power of customer engagement, but timely responses and excellent service can turn a neutral experience into a positive review.
Conclusion
Hiring an Amazon Consultant isn’t just about getting advice, it’s about ensuring your investment pays off. From product research to advertising, they should cover all the bases to help you grow profitably.
At GrowthBuddy, we connect businesses with top-tier Amazon talent who don’t just consult but actively manage your success. So, if you’re serious about scaling your Amazon business, why settle for guesswork? Let’s get it right from day one.