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Bright
REQUIREMENT
Business Analyst
LOCATION
London, England
ABOUT BRIGHT
Bright is a B2B agile marketing consultancy that offers strategic marketing services, outsourced support, and transformation training. They help organisations connect with customers more effectively, maximising marketing impact and value. Their team of marketing experts uses data-driven insights to drive continuous improvement for clients like ADP, Informa, Salesforce, Oracle, Reward Gateway, and London City Airport.
“Honestly, the risk with GrowthBuddy was no different from doing it ourselves. They excelled in the screening process, handling much of the heavy lifting and found us an absolute gem who aligned closely with our needs both on paper and in practice.”
SIAN HEAPHY
Senior Director, Bright
😣 The problem
Bright had to address a skill gap related to data insights for one of their clients. This position was crucial for strengthening the client's revenue-generating teams. Additionally, given that it was a new and evolving role, hiring a candidate with the right set of skills was a key priority.
✍️ Final thoughts
By leveraging GrowthBuddy's expertise, Bright not only filled the skill gap but also enhanced their data-driven decision-making capabilities. This partnership has empowered Bright to optimise its operations and deliver greater value to its clients, reinforcing its position as a leader in marketing consultancy.
🙋♀️ How we helped
Objective
Our goal was to find a highly skilled candidate who could bring the right expertise into the business, enhancing the team's capabilities and improving overall performance. We connected Bright with a talented individual who demonstrated their data analysis abilities from the get-go and proved to be a strong cultural fit for the team.
Impact
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Our GrowthBuddy provided Bright clarity on the quality and structure of the existing data, helping them gain a better understanding of their client’s current landscape.
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The GrowthBuddy conducted a thorough gap analysis, pinpointing deficiencies and identifying opportunities to leverage data for enhanced business operations.
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Additionally, they supported other functions, such as customer operations, by building dashboards to analyse important metrics like response time and speed to resolution, enabling the team to better understand their performance.
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