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Devesh D.

Performance Marketing Manager

Verified Expert

📌  Overview

A data-driven growth and paid media specialist with extensive experience in digital marketing across global markets. Specialises in optimising conversion funnels, reducing customer acquisition costs, and scaling business growth through strategic paid media campaigns. Demonstrates strong leadership abilities in team management and proven success in implementing performance improvement strategies across multiple platforms.

⚡️  Fast facts

🕰️ Years of experience: 5+ years


⚙️ Technical skills and tools:


  • Advertising platforms: Google Ads, Meta Ads, LinkedIn Ads, Amazon Ads


  • Analytics tools: Google Analytics


  • Marketing specialties: SEO, PPC, conversion funnel optimisation


  • Campaign management: Budget optimisation, A/B testing, performance tracking


  • Data analysis: User journey analysis, performance metrics, ROI tracking

📝  Experience highlights

Growth Specialist at GrowthBuddy –– (January 2023 - Present)


  • Improved Sales Qualified Leads by 48% and reduced Customer Acquisition Cost by 16% for Archa in AU/NZ markets

  • Achieved 4.5% increase in Return on Ad Spend for UK clients through strategic optimisations

  • Reduced Customer Acquisition Cost by 42% for a dental clinic chain through keyword optimisation


Paid Media Strategist at Alter Marketing –– (May 2022 - January 2023)


  • Managed paid media campaigns for 16+ brands across all funnel stages

  • Led and trained a team of 5 members, including 3 new hires

  • Developed and implemented multiple prospecting and acquisition funnels


Marketing Specialist at Hive Minds Marketing –– (January 2022 - April 2022)


  • Scaled social media app installations from 65,000 to 154,000 monthly

  • Improved e-commerce ROAS from 2.1 to 4.4 through strategic category targeting

  • Reduced Customer Acquisition Cost by 16% for major skincare brand


Digital Paid Media Strategist at Tech Faktory –– (June 2021 - January 2022)


  • Led media team operations and strategy development

  • Implemented comprehensive performance improvement strategies


Consultant at Regalix India –– (May 2019 - November 2020)


  • Optimised Google Ads accounts for US and North American clients

  • Provided data analysis and strategic insights using Google Analytics

  • Shield privacy

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