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Kritika G.

Paid Social Manager

Verified Expert

📌  Overview

A strategic Paid Social Manager with over 4 years of experience in managing high-budget global digital advertising campaigns. Specialises in optimising SEM platforms, improving return on ad spend, and reducing cost per lead. Demonstrates strong abilities in managing international brand campaigns and achieving significant performance improvements through data-driven strategies.

⚡️  Fast facts

🕰️ Years of experience: 4+ years


⚙️ Technical skills and tools:


  • Advertising platforms: Google Ads, Meta Ads


  • Analytics tools: Google Analytics 4


  • Marketing specialties: Performance marketing, social media management


  • Campaign management: ROAS optimisation, customer acquisition


  • Additional skills: Digital advertising strategy, lead generation optimisation


🎓 Education: 


  • Bachelor of Technology in Biotechnology, Thapar University, Patiala (2012)

📝  Experience highlights

Paid Social Manager at Tealbox Digital –– (April 2023 - Present)


  • Manages $144,000 monthly budget for international brand campaigns

  • Reduced cost per lead from $400 to $200 for healthcare technology client

  • Directs campaigns for major brands including FCC, Scuderia, and Tank Air


Sr. Digital Marketing Analyst at Digital ROI –– (May 2021 - April 2023)


  • Increased Man Matters' lead volume by 384% and reduced CPL by 48% in 2 months

  • Scaled Kaya's monthly budget from 1 lakh to 10 lacs while maintaining ROAS

  • Improved Open Secret's conversion rate by 25% through strategic campaign launches

  • Led Google Ads operations for Frido, significantly increasing transaction volume


Associate Digital Marketing Analyst at Career Domain –– (October 2020 - May 2021)


  • Managed and optimised digital advertising campaigns

  • Collaborated on data-driven strategy development and execution

  • Utilised various platforms including Google Ads and Meta Ads

  • Shield privacy

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