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Shirin S.

Meta Ads Specialist

Verified Expert

📌  Overview

A results-driven digital marketing manager with over 5 years of experience specialising in paid social media campaigns and integrated marketing strategies. Notable for achieving significant returns on advertising spend and increasing brand awareness through data-driven approaches. Demonstrates strong abilities in cross-functional team leadership and campaign optimisation across multiple industries.

⚡️  Fast facts

🕰️ Years of experience: 5+ years


⚙️ Technical skills and tools:


  • Social media platforms: Facebook, Instagram, YouTube, LinkedIn


  • Marketing tools: Canva, Meta Ads Manager


  • Specialties: Lead generation, performance tracking, social media strategy


  • Analytics: Campaign reporting, data analysis, A/B testing


  • Additional skills: Content creation, budget management, team collaboration


🎓 Education: 


  • PG Diploma in Integrated Marketing Communication, St. Xavier's College, Kolkata (2019)


  • BSc Honours in Interior Design, J. D. Birla Institute, Kolkata (2016)

📝  Experience highlights

Digital Marketing Manager at The Last Curator, Kolkata –– (April 2022 - Present)


  • Achieved 400% ROAS through Facebook and Instagram campaigns over 3 months

  • Increased brand awareness by 45.7% using data-driven tactics

  • Manages monthly budgets between 2-10 lacs per client

  • Develops comprehensive social media strategies and content calendars


Marketing Manager at Jain Group, Kolkata –– (March 2020 - April 2022)


  • Generated monthly revenue of 4 Cr with 10 lacs monthly advertising budget

  • Improved conversion rates by 15% through A/B testing

  • Consistently achieved 3,000+ monthly leads with 15-20% qualification ratio

  • Managed campaigns across Facebook, Instagram, YouTube and LinkedIn


Marketing Executive at Times Fibrefill Pvt. Ltd., Kolkata –– (November 2016 - February 2020)


  • Contributed to 30% year-over-year company growth

  • Increased Instagram followers by 120% through community engagement

  • Handled complete social media strategy and execution

  • Shield privacy

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