
Shirin S.
Meta Ads Specialist
Verified Expert
📌 Overview
A results-driven digital marketing manager with over 5 years of experience specialising in paid social media campaigns and integrated marketing strategies. Notable for achieving significant returns on advertising spend and increasing brand awareness through data-driven approaches. Demonstrates strong abilities in cross-functional team leadership and campaign optimisation across multiple industries.
⚡️ Fast facts
🕰️ Years of experience: 5+ years
⚙️ Technical skills and tools:
Social media platforms: Facebook, Instagram, YouTube, LinkedIn
Marketing tools: Canva, Meta Ads Manager
Specialties: Lead generation, performance tracking, social media strategy
Analytics: Campaign reporting, data analysis, A/B testing
Additional skills: Content creation, budget management, team collaboration
🎓 Education:
PG Diploma in Integrated Marketing Communication, St. Xavier's College, Kolkata (2019)
BSc Honours in Interior Design, J. D. Birla Institute, Kolkata (2016)
📝 Experience highlights
Digital Marketing Manager at The Last Curator, Kolkata –– (April 2022 - Present)
Achieved 400% ROAS through Facebook and Instagram campaigns over 3 months
Increased brand awareness by 45.7% using data-driven tactics
Manages monthly budgets between 2-10 lacs per client
Develops comprehensive social media strategies and content calendars
Marketing Manager at Jain Group, Kolkata –– (March 2020 - April 2022)
Generated monthly revenue of 4 Cr with 10 lacs monthly advertising budget
Improved conversion rates by 15% through A/B testing
Consistently achieved 3,000+ monthly leads with 15-20% qualification ratio
Managed campaigns across Facebook, Instagram, YouTube and LinkedIn
Marketing Executive at Times Fibrefill Pvt. Ltd., Kolkata –– (November 2016 - February 2020)
Contributed to 30% year-over-year company growth
Increased Instagram followers by 120% through community engagement
Handled complete social media strategy and execution