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Vallari B.

Digital Marketing Manager

Verified Expert

📌  Overview

A strategic digital marketing and branding specialist with 8+ years of experience, combining creative leadership with entrepreneurial spirit. Notable for developing comprehensive brand strategies and driving significant digital growth across various platforms. Co-founded a video-based social network and has extensive experience leading marketing teams and managing high-profile client portfolios.

⚡️  Fast facts

🕰️ Years of experience: 8+ years


⚙️ Technical skills and tools:


  • Digital marketing platforms: Facebook, Instagram, LinkedIn, Twitter, YouTube


  • Marketing tools: Hubspot, SEMrush, Canva, Illustrator CC


  • Campaign management: Social media automation, email marketing, content strategy


  • Analytics: Digital marketing metrics, A/B testing, performance tracking


  • Business tools: Project management software, marketing automation tools


🎓 Education:


  • Post Graduate Certificate in Advertising Management and Public Relations, MICA (2015 - 2016)


  • Banking, Corporate, Finance, and Securities Law, Amity Law School (2009 - 2014)

📝  Experience highlights

Marketing Manager at 2gethr –– (April 2022 - May 2023)


  • Led a 5-member marketing department, implementing robust frameworks for workflow optimisation

  • Generated 750+ B2B leads and attracted 38,000+ website visitors in one quarter

  • Achieved 30x increase in LinkedIn followers and 300% growth in Instagram reach

  • Implemented marketing automation systems and enhanced lead management processes


Brand & Social Media Consultant at Unlu –– (October 2021 - March 2022)


  • Doubled Twitter followers through strategic content calendar management

  • Achieved 109% increase in Instagram engagement and 253% growth in reel interactions

  • Successfully executed partnership campaign with Ruskin Bond, leading to increased CTR


Strategic Account Manager at Pinstorm –– (July 2020 - April 2021)


  • Managed digital campaigns across multiple platforms for Nepal's largest private telco

  • Led a team of 7+ members across 3 locations

  • Developed and executed hyper-local marketing strategies resulting in reduced cost per lead


Co-founder at Spoofin –– (October 2016 - December 2018)


  • Co-founded and developed a video-based parody social network

  • Built and led a team of 8 technical and video professionals

  • Achieved 15,000 Instagram followers and 15,000 app downloads across iOS and Android

  • Shield privacy

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