
Vrithika S.
Performance Marketing Manager
Verified Expert
📌 Overview
A performance marketing specialist with extensive experience in e-commerce advertising across major platforms like Amazon, Walmart, Home Depot and Wayfair. Known for developing successful PPC strategies and driving significant revenue growth through data-driven campaign management. Demonstrates strong leadership abilities in team management and brand strategy development.
⚡️ Fast facts
🕰️ Years of experience: 5+ years
⚙️ Technical skills and tools:
E-commerce platforms: Amazon Seller Central, Walmart, Home Depot, Wayfair
Advertising tools: Amazon Advertising, Amazon DSP, Helium 10, Pacvue
Analytics: Marketing Analytics, PPC, Keyword Research
Business tools: Microsoft Office, Excel
🎓 Education:
BSc in Human Sciences, Mumbai University (2015 - 2018)
📝 Experience highlights
Sr. Ad Strategy Manager at altitude –– (November 2023 - Present)
Managed advertising strategies for 7 brands across Amazon marketplaces
Achieved 340% revenue growth for a new brand within 4 months
Delivered consistent 100%+ year-over-year monthly revenue growth in 2024
Ad Strategy Manager at Cap Hill Brands –– (April 2022 - October 2023)
Led a team of 15 people managing 13 brands with 400 products
Handled monthly advertising budgets ranging from £150,000 to £600,000
Developed full-funnel advertising strategies across Amazon and Walmart marketplaces
Sr. Brand Performance Analyst at DemandHelm –– (September 2019 - March 2022)
Created and managed advertising campaigns across multiple platforms including Amazon, Home Depot, Walmart, Wayfair
Developed product listings, storefronts and brand strategies
Contributed to the development of in-house analytics platform