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Vrithika S.

Performance Marketing Manager

Verified Expert

📌  Overview

A performance marketing specialist with extensive experience in e-commerce advertising across major platforms like Amazon, Walmart, Home Depot and Wayfair. Known for developing successful PPC strategies and driving significant revenue growth through data-driven campaign management. Demonstrates strong leadership abilities in team management and brand strategy development.

⚡️  Fast facts

🕰️ Years of experience: 5+ years


⚙️ Technical skills and tools:


  • E-commerce platforms: Amazon Seller Central, Walmart, Home Depot, Wayfair


  • Advertising tools: Amazon Advertising, Amazon DSP, Helium 10, Pacvue


  • Analytics: Marketing Analytics, PPC, Keyword Research


  • Business tools: Microsoft Office, Excel


🎓 Education: 


  • BSc in Human Sciences, Mumbai University (2015 - 2018)

📝  Experience highlights

Sr. Ad Strategy Manager at altitude –– (November 2023 - Present)


  • Managed advertising strategies for 7 brands across Amazon marketplaces

  • Achieved 340% revenue growth for a new brand within 4 months

  • Delivered consistent 100%+ year-over-year monthly revenue growth in 2024


Ad Strategy Manager at Cap Hill Brands –– (April 2022 - October 2023)


  • Led a team of 15 people managing 13 brands with 400 products

  • Handled monthly advertising budgets ranging from £150,000 to £600,000

  • Developed full-funnel advertising strategies across Amazon and Walmart marketplaces


Sr. Brand Performance Analyst at DemandHelm –– (September 2019 - March 2022)


  • Created and managed advertising campaigns across multiple platforms including Amazon, Home Depot, Walmart, Wayfair

  • Developed product listings, storefronts and brand strategies

  • Contributed to the development of in-house analytics platform

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