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Digital Marketing Manager – Job Description Template

24 Nov 2023

If you're in search of an experienced Digital Marketing Manager with 3-5 years of know-how, you're in the right place. We’ve created an easy-to-follow job description to help you locate a Digital Marketing Manager who can amplify your digital marketing efforts. We understand the importance of finding the right talent for your team. That’s why this resource is designed to assist you in spotting the necessary qualifications and skills.

Job Title: Digital Marketing Manager

Location: [Location]

Experience Level: 3-5 years

About Us: [Brief description about the company]

Position Overview

As a Digital Marketing Manager at [Your Company Name], you will play a vital role in creating and implementing digital marketing strategies across various channels. Your primary responsibility is to drive brand awareness, lead generation, and sales through effective digital campaigns.

Key Responsibilities

  • Develop and execute comprehensive digital marketing strategies that support business objectives.

  • Create engaging and relevant content, including blog posts, social media updates, and email marketing campaigns.

  • Manage and grow our social media presence, create engaging posts, and interact with our online community.

  • Plan, create, and execute email marketing campaigns to nurture leads and retain customers.

  • Optimise website content and structure for search engines to improve organic rankings.

  • Collaborate with the PPC team to ensure digital advertising campaigns align with overall marketing strategies.

  • Regularly analyse and report on digital marketing performance, making data-driven adjustments as needed.

  • Plan and execute A/B tests to optimise digital marketing campaigns.

  • Stay informed about industry trends and keep an eye on competitors.

  • Manage digital marketing budgets effectively to maximize ROI.


  • Bachelor's degree in marketing, business, or a related field.

  • 3-5 years of experience in digital marketing.

  • Proficiency in digital marketing tools and platforms.

  • Strong analytical skills and the ability to interpret data.

  • Familiarity with SEO and SEM best practices.

  • Exceptional attention to detail.

  • Excellent communication and collaboration skills.

  • Ability to work in a fast-paced, results-driven environment.

Why choose [your company name]

  • Opportunity to an excellent team with a vibrant and inclusive culture.

  • Competitive compensation and room for professional growth.

  • Exposure to a variety of clients and industries, offering a diverse and stimulating work experience.

  • A chance to make a significant impact on client business growth through your digital marketing expertise.

How to apply: To apply for the Digital Marketing Manager position at [company name], please send your resume and a cover letter outlining your relevant experience and skills to [email address].

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