Questions To Ask In An Ecommerce Interview – Amazon Expert
5 Dec 2024
We've curated a list of strategic interview questions to ask during an Ecommerce Interview for your Amazon Expert.
We also recommend that you check out our:
Amazon Expert Interview Scorecard to streamline your assessment process.
Amazon Expert Job Description template to help you define your ideal candidate profile.
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In this blog post, we explore a series of interview questions designed to evaluate a candidate's Ecommerce knowledge and expertise for Amazon Marketplace.
For each question, we break down what constitutes as a strong and weak response, helping you identify truly qualified candidates.
Foundational level
What is Amazon's A9 algorithm, and why is it important for e-commerce sellers?
Strong Response: The consultant explains that the A9 algorithm is Amazon's proprietary search and ranking algorithm, detailing how it affects product rankings through factors like product titles, descriptions, and customer reviews. They emphasise the importance of understanding and optimising for A9 to improve visibility and sales on Amazon.
Weak Response: The candidate recognizes A9 as Amazon's algorithm but lacks depth in explaining its significance for e-commerce sellers.
Can you outline the key components of an effective Amazon product listing?
Strong Response: The consultant provides a comprehensive breakdown of effective product listings, including a compelling product title, detailed descriptions, high-quality images, pricing information, and the use of A+ content for enhanced customer engagement.
Weak Response: The candidate mentions the basic components of a product listing like titles and images but lacks a detailed understanding.
What are the primary goals of an Amazon PPC campaign, and how would you structure a basic PPC campaign for a new product?
Strong Response: The consultant articulates the primary goals of Amazon PPC campaigns, such as increasing visibility and driving sales. They elaborate on the process, starting with keyword research, campaign setup for both automatic and manual targeting, budget allocation, and continuous monitoring and optimisation.
Weak Response: The candidate acknowledges the goals of PPC campaigns but demonstrates limited knowledge of structuring and optimising such campaigns.
Intermediate level
Advance level
At GrowthBuddy, we conduct a role-specific 3-stage interview process to assess candidates before shortlisting the top 2-3 candidates for you. Each candidate goes through a:
Discovery call and values fit check – a 30-minute call to discuss their previous work experience, assess their verbal communication skills, and understand their motivations.
Technical assessment – a role-specific assessment to evaluate their technical, analytical and written communication skills.
Technical interview – a 60-minute follow-up interview to discuss their assessment and evaluate their technical competence for the role