Digital Marketing Manager: Job Description Template
2.5 Minutes
22 April 2025
If you're hiring and want to get it right the first time, use this digital marketing manager job description to attract qualified candidates with 3–5 years of experience. Whether you're scaling your in-house team or replacing an outgoing marketer, this resource outlines exactly what you should include when writing a job description for a digital marketing manager.
A well-written job description of a digital marketing manager saves time, reduces irrelevant applications, and sets clear expectations from the start.
Digital Marketing Manager Job Description Template
Job Title: Digital Marketing Manager
Location: [Location]
Experience Level: 3-5 years
About Us:
[Brief description about your company]
Position Overview:
As a Digital Marketing Manager at [Your Company Name], you'll be responsible for planning and executing digital strategies across multiple channels. Your focus will be on driving qualified leads, increasing brand visibility, and improving ROI through targeted online campaigns.
This role requires a strong grasp of SEO, content strategy, analytics, and paid marketing. You’ll work closely with internal teams and external vendors to manage digital campaigns from start to finish.
Key Responsibilities:
Develop and execute comprehensive digital marketing strategies that support business objectives.
Create engaging and relevant content, including blog posts, social media updates, and email marketing campaigns.
Manage and grow our social media presence, create engaging posts, and interact with our online community.
Plan, create, and execute email marketing campaigns to nurture leads and retain customers.
Optimise website content and structure for search engines to improve organic rankings.
Collaborate with the PPC team to ensure digital advertising campaigns align with overall marketing strategies.
Regularly analyse and report on digital marketing performance, making data-driven adjustments as needed.
Plan and execute A/B tests to optimise digital marketing campaigns.
Stay informed about industry trends and keep a close eye on your competitors.
Manage digital marketing budgets effectively to maximise ROI.
Requirements:
Bachelor's degree in marketing, business, or a related field.
3-5 years of experience in digital marketing.
Proficiency in digital marketing tools and platforms.
Strong analytical skills and the ability to interpret data.
Familiarity with SEO and SEM best practices.
Exceptional attention to detail.
Excellent communication and collaboration skills.
Ability to work in a fast-paced, results-driven environment.
Why Choose [your company name]:
Opportunity to join an excellent team with a vibrant and inclusive culture.
Competitive compensation and room for professional growth.
Exposure to a variety of clients and industries, offering a diverse and stimulating work experience.
A chance to make a significant impact on the client's business growth through your digital marketing expertise.
How To Apply:
To apply for the Digital Marketing Manager position, send your resume and a brief cover letter explaining your relevant experience to [email address].
This digital marketing manager job description is designed to save you time and attract the right talent. Feel free to customise it with your company-specific details and hit publish.
Conclusion
Finding the right person to lead your digital efforts starts with a clear, targeted job description. If you're looking to skip the time-consuming hiring process and get straight to working with proven marketing talent, GrowthBuddy can help. We find, technically vet, and place experienced digital marketers who can hit the ground running, so you don’t have to spend weeks sourcing and screening.
Whether you're hiring for a full-time Digital Marketing Manager or building out your entire marketing team, we’ll match you with candidates who are already equipped to deliver results.
So if you're considering hiring remotely, have a chat with us on how to get started!