SEO Marketing Specialist Job Description [Free Template]

We’ve hired numerous SEO specialists for clients over the years, and every time, it’s a reminder of how hard it is to find the one. 

The candidate who goes beyond technical know-how and actually connects SEO to tangible business outcomes. Someone who can think strategically, communicate clearly, and stay curious in a space that changes constantly. 

It’s tough, but it all starts with a clear, well-written job description for an SEO marketing specialist. We put together a template that’s helped us attract top-tier talent. Feel free to use it, tweak it, and save yourself the headache.

SEO Manager Job Description Template

Job Title: SEO Manager

Location: [ ]

Experience Level: 3-5 Years

About Us: 

[Brief overview about your company]

Position Overview:

We are looking for a sharp, data-driven SEO manager to join our team. You’ll work closely with our team and clients to lead high-impact SEO initiatives that drive meaningful traffic, increase visibility, and support growth goals. From technical audits to content strategy, you'll own the process end-to-end and help shape how our clients win in organic search today.

Key Responsibilities:

• Build and execute SEO strategies that align with client goals, combining technical, content, and authority-building efforts.

• Lead deep keyword and intent-based research to uncover opportunities across all buyer journey stages.

• Optimise site architecture, internal linking, and page performance to meet Core Web Vitals and search experience standards.

• Partner with content teams to craft SEO-informed content strategies that actually rank and convert.

• Identify and drive high-quality backlink acquisition strategies that strengthen authority in relevant niches.

• Conduct thorough SEO audits and proactively surface technical issues, with clear plans for resolution.

• Use analytics and SEO tools (GA4, GSC, Ahrefs, SEMrush, Screaming Frog, etc.) to track performance and communicate progress with clarity.

• Stay ahead of algorithm updates, evolving SERP features, AI-driven search behaviours, and industry trends.

• Collaborate directly with clients to ensure strategy is aligned with business needs.

  
  

Qualifications:

• 3–5 years of hands-on experience in SEO, ideally across multiple industries or client accounts.

• Deep technical SEO knowledge, with confidence navigating audits, indexation, schema markup, and site performance.

• Proven success in scaling organic traffic and improving keyword visibility in competitive spaces.

• Experience using GA4, Google Search Console, and leading SEO tools (Ahrefs, SEMrush, Screaming Frog, etc) and adapting strategies for AI-driven search features.

• Ability to translate data into insights, and insights into action.

• Comfortable managing multiple client accounts, setting clear priorities, and communicating effectively.

• Self-starter mindset with strong accountability and a bias for execution.

Why choose [your company name]:

• Join a high-performing, supportive team that values curiosity, quality, and ownership.

• Work with ambitious clients across industries who understand the value of SEO and give you the room to lead.

• Competitive pay, flexibility, and opportunities for growth.

• We care about doing excellent work and working with people who take pride in their craft.

How to apply:

Send your resume and a short note about why this role excites you to [email address]. If you have case studies or results you’re proud of, feel free to include those too - we’d love to see them.

Conclusion

Feel free to copy this SEO marketing specialist job description and make it your own. A clear, well-written brief can make all the difference in attracting candidates who actually fit, not just on paper, but in how they think and work. At GrowthBuddy, we’ve used this structure across multiple hires, and it’s consistently helped us surface the kind of talent that moves the needle.

Or, if you’re looking to hire an SEO expert and don’t have the time to vet candidates yourself, we can help with that, too. We’ve already done the heavy lifting of sourcing, interviewing, and shortlisting SEO specialists who know their craft and understand business impact.

Reach out, and we’ll help you hire top-tier experts who fit right into your team and save you at least 55% in hiring costs.