Social Media Marketer Job Description [Free Template]

If you're hiring a social media marketer, the job description is your first filter, and it needs to do more than just list tasks. You want to attract candidates who understand how to build an audience, create content that drives engagement, and align social efforts with business goals. 

Most social media marketing job descriptions either try to cover too much or miss the mark completely. In our experience, we’ve seen dozens of teams struggle to hire because their job description didn’t speak to the kind of talent they actually needed. So here’s a clear, proven social media marketer job description template you can use. It’s built for teams that care about culture fit, real-world experience, and results, not just buzzwords.

Social Media Marketing Job Description Template

Job Title: Social Media Marketer

Location: [Location]

Experience Level: 3-5 years

About Us: 

[Brief description about the company]

Position Overview:

As a Social Media Marketer at [Your Company Name], your primary mission is to elevate our brand through strategic social media initiatives. You’ll shape how our brand shows up online and help drive meaningful engagement with the right audience.

Key Responsibilities:

• Create original, engaging content tailored for platforms like LinkedIn, Instagram, Facebook, and Twitter.

• Plan and execute social media strategies that align with business and campaign goals.

• Build and grow communities across platforms through thoughtful, timely interaction.

• Launch and manage social campaigns (both organic and paid) with an eye on performance.

• Track results, measure success, and use data to inform future strategy.

• Stay updated with social trends, emerging formats, and changes in platform algorithms.

• Collaborate with the broader marketing team to ensure messaging stays consistent and brand-aligned.

Requirements:

• 3-5 years of proven hands-on experience in social media marketing.

• Proficiency in social media management tools and platforms like Hootsuite, Buffer, Sprout Social, or similar platforms.

• Strong analytical skills with the ability to interpret data and trends.

• Excellent written and verbal communication skills.

• Creative mindset with a knack for storytelling.

• Familiarity with advertising on social platforms, including hands-on experience with Facebook Ads Manager or similar tools.

• Bonus if you’ve worked with founders or early-stage teams where speed and adaptability matter.

Benefits:

• Competitive salary and performance-based bonuses.

• Health, dental, and vision insurance.

• 401(k) retirement plan.

• Generous PTO and paid holidays.

• Ongoing learning and professional growth opportunities.

• Collaborative team, flat structure, and zero micromanagement.

• Wellness perks to support balance and prevent burnout.

How to Apply:

Think you’d be a great fit? Send your resume and a short note on why this role caught your eye to [email address].

Conclusion

A good job description shouldn’t just list responsibilities. It helps the right people think, “This sounds like me”, and apply. When you're hiring for a role that directly impacts how your brand shows up online, clarity up front saves you time and brings in better candidates.

Or – if you’d rather not spend weeks reviewing profiles or running interviews, we can take care of that. At GrowthBuddy, we’ll connect you with experienced remote marketers who’ve done the work before and know how to make an impact from day one.

Want help hiring someone great? Let’s talk.