
Darshana B.
Email Marketing Specialist
Verified Expert
📌 Overview
A dedicated Email Marketing Specialist with over 3 years of experience in developing and implementing successful email campaigns. Demonstrates expertise in customer segmentation, campaign optimisation, and performance analysis. Proven track record of increasing engagement rates and ensuring compliance with email marketing regulations whilst working with international clients.
⚡️ Fast facts
🕰️ Years of experience: 3+ years
⚙️ Technical skills and tools:
Email platforms: Klaviyo, HubSpot, Amazon SES, Sendgrid, Mailchimp, Pabbly, Sendpulse
Marketing tools: Google Ads, Meta Ads
Specialties: Email automation, content creation, A/B testing
Additional skills: Social media marketing, campaign analysis, HTML email development
🎓 Education:
PGDM in Strategic Digital Marketing, Great Learning
Bachelor of Commerce, KLS Gogte College of Commerce, Belgaum (2020)
📝 Experience highlights
Account Management Executive - Email Marketing at Inbox Army, Ahmedabad –– (May 2023 - Present)
Manages end-to-end email marketing campaigns for multiple clients
Monitors key performance metrics and ensures CAN-SPAM compliance
Creates and optimises HTML emails for promotional campaigns
Received performance awards for two consecutive months
Email Marketing Executive at Webdura Technologies, Kochi –– (February 2023 - April 2023)
Managed campaigns for Australian and US-based clients
Optimised emails to increase open and click-through rates
Developed comprehensive strategies to achieve revenue targets
Digital Marketer at SkillAcquire, Noida –– (March 2021 - February 2023)
Created broadcast and automated email campaigns
Conducted A/B testing to optimise campaign performance
Received "Miss Indispensable" award for 2022