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Darshana B.

Email Marketing Specialist

Verified Expert

📌  Overview

A dedicated Email Marketing Specialist with over 3 years of experience in developing and implementing successful email campaigns. Demonstrates expertise in customer segmentation, campaign optimisation, and performance analysis. Proven track record of increasing engagement rates and ensuring compliance with email marketing regulations whilst working with international clients.

⚡️  Fast facts

🕰️ Years of experience: 3+ years


⚙️ Technical skills and tools:


  • Email platforms: Klaviyo, HubSpot, Amazon SES, Sendgrid, Mailchimp, Pabbly, Sendpulse


  • Marketing tools: Google Ads, Meta Ads


  • Specialties: Email automation, content creation, A/B testing


  • Additional skills: Social media marketing, campaign analysis, HTML email development


🎓 Education: 


  • PGDM in Strategic Digital Marketing, Great Learning


  • Bachelor of Commerce, KLS Gogte College of Commerce, Belgaum (2020)

📝  Experience highlights

Account Management Executive - Email Marketing at Inbox Army, Ahmedabad –– (May 2023 - Present)


  • Manages end-to-end email marketing campaigns for multiple clients

  • Monitors key performance metrics and ensures CAN-SPAM compliance

  • Creates and optimises HTML emails for promotional campaigns

  • Received performance awards for two consecutive months


Email Marketing Executive at Webdura Technologies, Kochi –– (February 2023 - April 2023)


  • Managed campaigns for Australian and US-based clients

  • Optimised emails to increase open and click-through rates

  • Developed comprehensive strategies to achieve revenue targets


Digital Marketer at SkillAcquire, Noida –– (March 2021 - February 2023)


  • Created broadcast and automated email campaigns

  • Conducted A/B testing to optimise campaign performance

  • Received "Miss Indispensable" award for 2022

  • Shield privacy

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