Shivee P.
Account Manager
SUMMARY OF EXPERIENCE
• 6+ years across brand marketing, campaign execution, and operations with major agencies (Leo Burnett, OLIVER) and consumer brands (Dot & Key). In her most recent role, she was leading APAC operations at OLIVER Agency.
• At Leo Burnett, managed campaigns for P&G brands (Ariel, Tide, Pantene) and VIVO with budgets up to ₹15M, delivering pan-India product launches and 360° assets. Increased agency revenue by 10% quarter-on-quarter through client retention and upselling, earning "A-Team" recognition.
• Led APAC-wide ERP rollout and launched Freelancer Request Portal at OLIVER, improving resource efficiency by 30% month-on-month whilst reducing operational errors by 40% through Zoho dashboard implementation.
👍 What we loved about them
• Shivee naturally gravitates towards transparency and data-driven conversations with clients, which is exactly what you want in an Account Manager. When discussing the pricing issue scenario, she instinctively structured her approach around showing performance data first, then competitive context, then solutions. Her language throughout felt collaborative rather than defensive, showing genuine emotional intelligence in managing relationships.
• She's a practical problem-solver who acts decisively under pressure rather than overthinking. One of her examples is from her time at Dot & Key. After an ad failed, she immediately replaced it with another priority product to stop money loss, dug through existing assets, conducted competitor analysis using Facebook's ad library, and created test variations to find what worked.
• Perhaps most notably, Shivee demonstrates refreshing self-awareness about her gaps rather than overselling her expertise. She openly rated her SEO knowledge as basic and acknowledged she hasn't used dashboards beyond Zoho and Power BI, but showing a willingness to learn rather than being defensive or making excuses.
ℹ️ Things to be aware of
• Due to prior commitments, her earliest start date is 11 February 2026.
• Almost all her digital campaign experience is across paid channels as she worked with PPC teams but wasn't involved in SEO strategy, content marketing or organic social growth. If this is a significant part of the role, she will require some support on this during the early months.
• She left her previous role as it was skewed heavily toward operations rather than client management. There was also a lack of clarity about her responsibilities, constant team changes, and personal challenges, which led her to step away consciously.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Marketing fundamentals [7.5/10]: We think Shivee demonstrates solid foundational knowledge of digital marketing metrics that would serve her well in day-to-day account management. She correctly explained ROAS and understood its limitations, recognising that conversion rates and CAC need consideration for the complete picture. What really stood out was her recommendation to prioritise PPC over SEO for multi-location businesses with limited budgets – she articulated this around visual appeal and immediate results in a way that felt practical rather than theoretical. She clearly has hands-on experience with metrics from her time at Dot & Key, and when discussing the CPC drop scenario, she identified several plausible explanations that showed she understands multiple factors affecting performance. We particularly appreciated her instinct to focus budget on top-performing locations whilst testing new approaches, which demonstrates the kind of practical marketing thinking clients need.
• Client account management [8.5/10]: We genuinely feel Shivee's client relationship instincts are one of her strongest assets. Her language throughout was notably client-centric, using phrases like "you and I both want the same thing" which felt natural rather than rehearsed. When handling the pricing issue, she instinctively structured her approach around current performance, then past success, then competitive context - this showed mature communication thinking that would build trust with clients. What really impressed us was her response to the Monday morning scenario, where she handled multiple urgent situations calmly by acknowledging issues promptly, setting clear timelines and taking accountability. She understood the value of phased approaches to manage expectations and provide flexibility, and her data-driven approach to the multi-stakeholder scenario showed she can navigate conflicting priorities without getting caught in emotional dynamics.
• Organisation and project management [8.5/10]: Her handling of the Monday morning scenario felt like someone who's genuinely juggled competing urgent demands rather than just theorising about it. She immediately tackled quick wins, used the team meeting for broader prioritisation, then allocated focused time for complex work. What particularly impressed us was her extensive tool experience across Oliver's OMG system, Zoho, Salesforce, Power BI and Excel, all within complex workflows involving multiple stakeholders. The fact that she managed these systems across finance teams, delivery teams and clients tells us she understands how information flows through an agency and won't be intimidated by learning new platforms.
• Analytical thinking and problem-solving [7.5]: We believe Shivee shows competent analytical capabilities that would serve her well in this role. In the gym case study, she correctly identified performance variance and made sensible recommendations about focusing budget on top performers without completely abandoning underperforming locations. Throughout the interview, she demonstrated an instinct to consider multiple possible explanations rather than jumping to single conclusions, and when discussing ROAS limitations, she correctly identified that other metrics like conversion rates and CAC need consideration. We particularly appreciated her consistent suggestion to test approaches in phases, which shows practical thinking about gathering data to inform decisions rather than making one-time gambles. Furthermore, her thinking around the multi-stakeholder scenario showed she can balance competing priorities by presenting data objectively.
Areas of growth
• We'd like to see her strengthen her understanding of how organic search works and differs from paid channels. Building on that, developing frameworks for structured problem diagnosis would help her move from listing possible causes to identifying root causes more quickly, and learning to articulate how metrics interconnect would enhance her strategic value.
• When discussing the upselling scenario, her timing ideas were reasonable (during campaigns or when stagnant) but she didn't demonstrate strong instincts for spotting growth opportunities proactively. She focused more on when to pitch rather than how to identify signals that a client is ready to expand, such as specific performance thresholds, seasonal patterns, or competitive pressures. This skill would develop with experience but shows she's currently more reactive than proactive in account growth.
• Her responses were sometimes lengthy and circular, particularly when explaining her approach to complex scenarios. The core insights were there, but they got buried in lengthy explanations that could lose a client's attention during a call or presentation.