Pragrithi L.S.
Influencer Marketing Coordinator
SUMMARY OF EXPERIENCE
• 3.5+ years of social media and influencer marketing experience across food, lifestyle, and sports brands. Currently Senior Accounts Manager at The Media Club, managing content strategy for multiple clients.
• At The Media Club, led LinkedIn branding for Apollo Green Energy achieving 45% increase in unique visitors and 29% growth in search volume. Managed 6-7 accounts simultaneously, driving 40% engagement growth and 50% increase in impressions.
• Collaborated with 100+ influencers on campaigns at Pricol Gourmet whilst building and managing a personal lifestyle community of 30k+ followers across platforms.
👍 What we loved about them
• Clear and confident communicator: Pragrithi came across as calm, composed, and confident in her communication. She spoke with clarity and structure, maintaining a professional demeanour while displaying genuine enthusiasm for learning and growth opportunities.
• Has a creator-first perspective: Pragrithi is also a social media influencer herself, which gives her rare, first-hand insight into the realities of creator workflows, audience expectations, and brand–creator dynamics. This allows her to think like both a marketer and a creator – anticipating friction points, communicating with empathy, and building partnerships that feel authentic rather than transactional.
• Highly self-aware: We appreciated how self-aware and honest she was about her priorities. Pragrithi was clear about valuing work-life balance and being intentional about the kind of environment she works best in - one that’s structured but not constantly high-pressure.
ℹ️ Things to be aware of
• She's available to join immediately.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Platform knowledge & experience [8/10]: Pragrithi showed a strong understanding of how creator partnerships differ across platforms. She explained that Instagram content should be conversational and lifestyle-focused, while YouTube allows for more detailed product explanations. She also demonstrated a clear understanding of metrics, discussing the importance of monitoring engagement quality for awareness campaigns and adjusting the focus to discount code usage and click-through rates when measuring conversions.
• Creator vetting scenario [8/10]: Pragrithi has a thoughtful, experience-led approach to creator selection and adapts well to campaign needs. She looks beyond surface metrics, checking for genuine comments, view-to-follower alignment, and how creators actually engage with their audience. She also carefully considers timing and brand fit, avoiding creators with recent partnerships with competitors and focusing on those with existing credibility in the brand’s space.
• Campaign management scenario [8/10]: When handling a campaign crisis, she handled it well by focusing first on the creator who hadn't posted anything, while having backup plans for those who'd only done part of the work. Her follow-up message hit all the right notes - acknowledging what went wrong, being clear about what was needed, and offering help.
• Practical case study [9/10]: Pragrithi excelled at strategic creator selection, prioritising engagement rates over follower counts. She shortlisted creators based on high engagement rates and a relevant content focus, noting that niche audiences tend to convert more effectively. Her budget was well-planned, allowing for more creators and still guaranteeing results from each choice.
• Performance analysis [9/10]: When diagnosing underperforming campaigns, she showed current industry awareness by identifying AI-generated scripts as a cause of impersonal content that fails to connect with audiences. She considered practical factors, such as creators posting outside their optimal engagement windows, video quality issues affecting performance, and external events like national holidays that disrupt reach. Her solutions were specific and actionable, including stronger calls-to-action, creating follow-up story content and analysing successful past collaborations for replication.
Areas of growth
• Data-backed vetting practices: She has a good eye for spotting genuine creators, but could strengthen her process by using more verification tools and analytics platforms to track campaigns. This would help her work more efficiently and scale up without as much manual checking.