Rhea C.
Account Manager
SUMMARY OF EXPERIENCE
• Rhea has 8+ of experience in ad tech and performance marketing, spanning programmatic, affiliates, DSP buying, and rewarded media, with the last two years in a senior account management role at Mobavenue managing $100K+ monthly budgets across global markets.
• At Mobavenue, she owned a $1M+ annual revenue portfolio, led end-to-end campaign management across gaming, fintech, and e-commerce clients, and drove ROAS-positive growth across India, the US, the UK, and Europe.
• Prior to Mobavenue, she spent nearly three years at Affinity managing performance and affiliate campaigns for 100+ advertisers across North America, and began her career in programmatic operations at Media.net, working with publishers such as Forbes, CNN, and WebMD.
👍 What we loved about them
• Has data-led thinking: Across almost every scenario in the technical interview, Rhea's first instinct was to go to the numbers before picking up the phone. When the client was frustrated about declining performance, she didn't want to get on a call until she had a competitor analysis ready and a direction to point toward. When managing a client who was excited about a CPC drop but missing the conversion story, she talked about walking them through a detailed analysis first, then presenting it alongside a solution. We feel this is a genuinely healthy habit in an account manager, because it means clients are getting informed guidance rather than reactive reassurance.
• Has breadth of experience across channels: 8+ years of experience across SSP operations, programmatic, affiliates, CTV, rewarded media, DSPs, and app-based campaigns gives Rhea a wider frame of reference than most candidates in this pipeline. She understands how different parts of a campaign ecosystem interact, which means she can have more intelligent conversations with clients who are running multi-channel activity. It also means her learning curve on any new channel or platform will likely be shorter than average.
• She's direct, eloquent, and persuasive: We feel this is genuinely one of her stronger areas. The way she handled the "it's not an ads problem, it's a pricing problem" scenario was measured and well thought through. She was comfortable telling a client something they didn't want to hear, and she made clear she'd back it up with competitive data and projections before going into that conversation. When pushed further with "I pay you for marketing, not business advice," she held her position and reframed it sensibly around the idea that the client would need to reset their KPIs if they weren't willing to address the underlying issue.
ℹ️ Things to be aware of
• She's available to join immediately.
• Rhea uses AI tools, primarily for transcription and occasionally for analysis or communication drafts, but her overall integration of AI into her daily workflow is on the lighter end. She referenced OpenAI and Claude as tools she uses occasionally. For this role, that's probably fine given the role is relationship and performance-focused rather than automation-heavy.
• She tends to overcommit when managing high volumes of work, and has acknowledged that prioritising lower-priority accounts is something she's still working on. Worth building in some clear prioritisation guidance during onboarding.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Marketing fundamentals [8/10]: Rhea spoke fluently about campaign metrics such as CPC, CTR, CVR, and ROAS, and she understood how they relate to each other within a funnel rather than treating them as isolated data points. Her channel exposure is genuinely wide, covering programmatic, affiliates, CTV, rewarded media, and app-based campaigns with measurement platforms such as AppsFlyer, and that breadth gives her a practical understanding of how different channels behave within a campaign ecosystem. Where she's slightly thinner is on the paid search and Meta side specifically; she's been closer to the strategic layer on those channels, with execution sitting with a separate team. Her SEO vs. PPC explanation was directionally right but could be crisper in a client-facing setting where simplicity really matters. We think her fundamentals are strong enough for this role, and the gaps she has are the kind that close quickly with hands-on exposure.
• Client account management [8.5/10]: This is genuinely Rhea's strongest area, and the interview gave us a lot of evidence to feel confident about that. She handled every client scenario with composure and a clear sense of how to sequence a difficult conversation. In the competitor pricing scenario, she was direct about what the data was showing, made clear she'd back it up with a competitive analysis before going to the client, and when pushed back on with "I pay you for marketing, not business advice," she held her position and reframed the conversation around KPI realignment. Her instincts in the prioritisation scenario were also well-calibrated; she understood that the emotionally charged client email needed a fast acknowledgement even though it wasn't the most operationally urgent task on the list, and she navigated that trade-off naturally. The written task reinforced this further – her client email was calm, clear, and didn't over-promise, and her Slack message showed she can adjust her tone and level of detail depending on who she's talking to.
• Organisation and project management [7.5/10]: Rhea's approach to prioritisation was sensible and grounded in real-world logic. When given the Monday morning scenario, she worked through three competing client situations in a way that balanced operational urgency with relationship management, correctly moving to pause ad spend for the client with a downed website while sending a quick acknowledgement to the emotionally frustrated client before diving deeper. Her reasoning was clear and she talked through it naturally, which we feel reflects how she actually operates day-to-day. On the tools side, she's worked primarily with Asana, which fits the role, and she's also comfortable in Excel and Looker for reporting. Her exposure to other PM tools is limited, though given the team runs on Asana this won't be an immediate issue. We feel her organisational instincts are reliable for the scope of this role, even if her toolkit isn't the widest.
• Analytical thinking and problem-solving [8/10]: Rhea's data-first orientation came through in almost every answer she gave. In the CPC and conversion drop scenario, she went straight to the funnel, checked for technical issues first, then moved into audience quality and targeting, which is the right sequence. She brought in LTV as a complementary metric to ROAS without being prompted, and in the gym chain scenario she correctly identified the equal budget split as the likely root cause and built her recommendation outward from there. Her instinct to use competitor analysis as a tool for reframing difficult client conversations was also practical and well-reasoned.
Areas of growth
• Rhea has some room to grow is in the depth of her analytical framing. When pressed on the limitations of ROAS, she surfaced the campaign maturity point but didn't push into margins, fixed costs, or the gap between revenue and actual profitability. It's a layer of depth that would make her more confident in business-level conversations with senior stakeholders.
• As she moves into managing a portfolio of accounts simultaneously, she'll want to build more structured habits around workload planning and proactive client check-ins before frustration builds, rather than operating in a more reactive mode.