Anila S.
Project Manager
SUMMARY OF EXPERIENCE
• 5 years of project management experience with 2+ years specifically in digital marketing agencies, managing SEO, PPC, and content campaigns. Most recently worked at KoruUX Design managing healthcare IT projects with Agile methodologies.
• At Eccentric Engine, led end-to-end project delivery for Stellantis Group's (Jeep, Citroen) global website and dealership configurators, collaborating with C-level executives and achieving 30-50% increases in user engagement across multiple markets.
• Managed Salesforce CPQ implementations and digital marketing projects at GrowthNatives (400-person agency), delivering 8+ projects with 100% client satisfaction whilst coordinating cross-functional teams and implementing standardised SOPs.
• Holds CAPM, Certified Scrum Master, Six Sigma Green Belt, and Salesforce Administrator certifications. Proficient in Asana, Jira, Confluence, Trello, with experience in Figma, SQL, Google Analytics, and Salesforce CRM.
👍 What we loved about them
• She has a non-quitter mentality: When pushed on whether the PPC campaign could truly launch on time, she didn't just say "I'll try my best" – she said she'd jump in and do it herself if needed, then immediately explained why it wouldn't reach crisis point because she'd have planned it properly with go-live calendars and alerts. That's someone who thinks preventatively, not just reactively.
• She builds psychological safety with her teams: During the discovery call, she explicitly said teammates need to feel comfortable saying "I'm struggling" rather than being scared of consequences. She gave a real example of a designer coming to her mid-project to ask for help, which only happened because of the rapport she'd built through daily check-ins.
• She's calm and composed: Throughout both interviews, even when she couldn't figure out Asana formulas or needed prompting on the case study, she never got flustered or defensive. She just kept working through the problem methodically, which is exactly the temperament you need when managing multiple client crises simultaneously.
• She thinks in systems and prevention: Her approach to spotting problems early involves meticulous milestone planning, regular check-ins with team leaders, going through work "with a fine tooth comb," and maintaining risk management calendars with mitigation plans. Overall, we found her to be constantly thinking ahead about what could go wrong and planning for it.
ℹ️ Things to be aware of
• She's available to join immediately
• Anila holds multiple relevant certifications including CAPM, Certified Scrum Master, Six Sigma Green Belt, and Salesforce Administrator, showing commitment to formal PM education beyond just experience.
• She also emphasized collaborative culture as a top priority in her next role, suggesting she may struggle in highly autonomous or siloed environments where a project manager works independently.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Prioritisation and crisis management [8.5/10]: Anila handled the Monday morning scenario really well, immediately zeroing in on Client B's PPC campaign as the top priority because of the seasonal promotion deadline. What impressed me was how she validated her decisions with solid assumptions – she reasoned that the data analyst's report would already be partially complete by Friday since it was due Monday, which shows she understands how work actually flows in agencies. Her logic around attending the CEO meeting third made sense given the time constraints, and she correctly assumed she'd need prep time before the client onboarding call rather than rushing into it unprepared.
• Problem-solving and ownership mindset [8.5/10]: Anila consistently showed she thinks about solving problems rather than just flagging them, and her non-quitter attitude came through clearly when discussing the PPC campaign launch. When the specialist pushed back, she didn't accept defeat – she said she'd jump in and help if needed, showing genuine ownership. What we particularly liked was her assumption that the campaign wouldn't reach crisis point in the first place because she would have planned appropriately with alerts and go-live calendars. This demonstrates she thinks preventatively about project management rather than just reactively firefighting, which is exactly what keeps agency operations smooth.
• Tool proficiency and technical execution [7.5/10]: Anila demonstrated solid project management tool fundamentals throughout the practical exercise, successfully creating custom fields, setting up Kanban boards and timeline views, and structuring tasks with precision. Her experience with Monday.com and Jira clearly translates well – she understood project hierarchy, dependencies, and the core mechanics of task tracking without needing guidance on basic concepts. When she hit a wall with Asana's formula fields for percentage completion, she didn't give up but instead found a functional workaround showing remaining hours, which demonstrates resourcefulness and the ability to deliver outcomes even when facing tool-specific limitations. Given that most PM tools share similar core concepts, her learning curve for Asana-specific features should be fairly quick.
• Communication and stakeholder collaboration [8/10]: Anila showed strong awareness of who needs what information and when throughout the interview, consistently thinking about account managers, production teams, and clients in her responses. What stood out was her composure under pressure – she remained calm and thoughtful even when faced with multiple competing crises and technical challenges with Asana formulas. When discussing status reports, she mentioned including sprint summaries, KPIs, dependencies, and next steps, demonstrating she understands what makes communication genuinely useful. Her collaborative approach to problem-solving suggests she'd build good working relationships with the people she's coordinating.
Areas of growth
• Anila's limited familiarity with digital marketing terminology showed through in the case study. She couldn't immediately recall what ROAS meant and approached the campaign analysis from a user experience angle (bounce rates, landing pages) rather than starting with financial performance. She should spend time learning key digital marketing metrics (ROAS, CAC, LTV, conversion rates) and understanding how they connect to agency profitability.
• Althought Anila has past experience with Asana, her most recent experience has been with Jira and Monday.com. As a result, Anila's Asana skills are functional but not fluent. She successfully created basic custom fields (campaign status, hours logged, hours estimated) and understood views like Kanban boards and timeline charts. However, she struggled significantly with formula fields, creating a calculation that showed remaining hours rather than percentage completion and being unable to adjust it.