Sharvari S.
SEO Specialist
SUMMARY OF EXPERIENCE
• 4+ years of marketing experience with primary focus on SEO and performance marketing. Currently leading SEO initiatives at IDfy, India's prominent identity verification SaaS platform, where she's significantly improved organic search performance and technical SEO metrics.
• At IDfy, achieved remarkable results including growing organic traffic by ~250% (5K to 17K) in the first year, whilst improving Core Web Vitals by 15% and reducing bounce rates by 20%. Successfully implemented local SEO strategies across multiple platforms including Google My Business and industry-specific directories.
• Started career at Adappt Intelligence, where she led the website transformation project resulting in 80% traffic increase, whilst managing paid advertising campaigns across multiple platforms and developing engaging B2B content strategies.
👍 What we loved about them
• Sharvari displayed plenty of energy and enthusiasm throughout the interview process while demonstrating a genuine curiosity about this opportunity. We loved her compassionate nature and her clear, concise and approachable communication style.
• Her experience in startup environments has given her valuable skills in building SEO strategies from the ground up. She speaks passionately about watching her initiatives take shape and measuring their impact, showing a strong results-oriented mindset.
• Her potential as a cultural fit is evident in her clear ambition for professional growth and eagerness to expand her expertise. We loved her growth-mindset and her structured approach to her work, as evident from her detailed and in-depth case study response.
ℹ️ Things to be aware of
• Her approach to schema markup implementation and local SEO strategy could be more comprehensive, particularly regarding location-specific content creation and optimisation. However, if given the space to learn and grow, we're certain she'll be able to master this area too.
• She has a notice period of ~2 weeks.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Technical SEO proficiency (Score: 9/10): Sharvari exhibits strong command over technical SEO aspects, demonstrated through her systematic approach to site audits and performance analysis. Her ability to identify critical mobile speed issues and prioritise technical challenges shows practical expertise. Her understanding of industry performance parameters and methodical approach to problem-solving indicates solid technical foundations. The systematic way she addresses technical challenges, particularly in mobile optimisation and JavaScript issues, demonstrates mature technical acumen.
• Content optimisation skills (Score: 8/10): She shows a nuanced understanding of content strategy and keyword research, particularly evident in her analysis of branded versus non-branded traffic. Her approach to content optimisation shows strategic thinking, especially in identifying opportunities for ingredient-focused content and educational material.
• Link building and outreach (Score: 7/10): She has a good understanding of link building fundamentals and backlinking strategies. Her analysis of competitor backlink profiles shows strategic thinking in identifying industry-specific opportunities. However, her knowledge of advanced schema implementation and local SEO optimisation techniques requires development.
• Analytics and data analysis (Score: 9/10): She particularly excels in data interpretation and competitive analysis. Her ability to extract meaningful insights from complex data sets and translate them into actionable strategies is great to see. She also has a notable capability in handling complex statistics and report analysis when evaluating competitor performance and identifying opportunities for improvement.
• Adaptability and continuous learning (Score: 9.5/10): Her enthusiasm for emerging technologies and SEO trends was clearly visible. Her experience with AI-driven search optimisation and willingness to explore new methodologies demonstrates strong adaptability. Overall, we feel she's a quick learner, evident in her implementation of AI overview snippets and understanding of evolving search landscapes.
Areas of growth
• Her knowledge of schema markup implementation appears limited, particularly for local SEO applications. Additionally, her approach to local SEO strategy could be more comprehensive, particularly regarding location-specific content creation and optimisation.
• She could benefit from incorporating more diverse content formats and emerging trends in SEO content optimisation. In particular, her strategy could be enhanced by considering broader content verticals beyond traditional blog and product page optimisation.
• Her approach to complex link building strategies could be more comprehensive, particularly in addressing challenging scenarios and advanced technical implementations.