Sakshi B.
Email Marketing Specialist
SUMMARY OF EXPERIENCE
• 2.5+ years of email marketing experience with specialised Klaviyo expertise since January 2023. She's currently managing full-scale email operations at Jennifer Furniture whilst holding Klaviyo Product Certificate and multiple email marketing certifications.
• At Jennifer Furniture, drove campaign revenue from $5,630 to $69,655 in 90 days (12x increase) through hands-on email building, slicing, scheduling, and deployment. Generated $50,000 from a single A/B tested campaign whilst serving as primary client contact and collaborating with graphic designers on template development.
• Co-founded AI Krushna, converting 7-8 prospects into clients within the first month through outbound email campaigns. Additionally worked at Adimaginz agency, generating 200+ leads from targeted campaigns and improving engagement rates by 25% across multiple e-commerce clients.
👍 What we loved about them
• Throughout both calls, Sakshi demonstrates real self-awareness about her learning journey. In the technical interview, she openly shares how she initially used the same segment for all campaigns and was "going wrong," then explains how she corrected this and improved her deliverability score as a result. She doesn't try to hide her mistakes or present a perfect picture. Instead, she shows genuine growth mindset by being honest about what she's learned. This kind of transparency is refreshing and suggests she'll continue improving in the role.
• When asked what attracted her to the opportunity, Sakshi's first response was how well the job description matched what she was actually doing and feeling confident in her skills. She then emphasized looking for a "really long-term opportunity" and listed good working environment as her top priority. Her values align with finding a place she can grow and contribute meaningfully.
• In both interviews, Sakshi shows good judgment about when to escalate or ask for help. She mentions communicating with her manager when workload becomes overwhelming, reaching out to Klaviyo support when troubleshooting gets complex, and delegating to team members when needed. She doesn't try to be a hero who handles everything alone, nor does she immediately escalate without attempting to solve problems first. This balanced approach suggests she'd work well independently whilst knowing when to involve others.
• Sakshi consistently mentions working with design teams to develop email templates, serving as the main point of contact for clients, and communicating regularly with managers about campaign progress. She doesn't see herself as working in isolation but rather as part of a broader team effort. Her mention of ensuring campaigns and flows don't clash shows she thinks about the bigger picture beyond just her own tasks. This collaborative approach would make her a valuable team player in an agency environment.
ℹ️ Things to be aware of
• Sakshi understands how to create and manage segments for different campaign purposes. While her segmentation thinking isn't advanced, she could contribute to briefing conversations about who should receive which emails
• She's worked in an agency environment managing multiple clients simultaneously and understands the importance of metrics like open rates, click rates, and revenue attribution.
• We feel that she's best suited for an execution-focused role that's focused on creating email campaigns based on designs and clear instructions, though with proper mentorship she has the potential to develop her strategic thinking capabilities given her growth mindset.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Email building and structure [8/10]: Sakshi demonstrates practical Klaviyo building experience with good technical awareness. She mentions mobile optimisation, dark mode compatibility, and text-to-image balance (all critical when translating Figma designs into functional emails). Her discussion of testing GIFs versus static images and working with dynamic product feeds shows she's actually built emails before. However, she doesn't show deep expertise in complex conditional logic or advanced dynamic content, suggesting her experience has been somewhat template-based. For the 90% email building focus of this role, she can execute designs accurately with some initial guidance on more sophisticated requirements.
• Understanding of flow architecture [7/10]: Sakshi demonstrates basic flow-building capability but lacks sophistication. When asked about cart abandonment flows, she described a simple structure – one trigger, one-day delay, countdown timer, without addressing the browse abandonment component specifically requested. She also didn't mention multiple email sequences at strategic intervals, conditional splits based on cart value, or different messaging for various customer segments. However, she did reference predictive analytics for next purchase date flows, showing some awareness beyond basics. Overall, her approach appears quite template-based rather than demonstrating deep understanding of branching logic or customer journey mapping. For an execution role focused on building emails rather than designing complex flows, this level is acceptable with proper guidance.
• Data-driven decision making [6.5/10]: Sakshi shows metric awareness and correctly identifies key metrics like spam, unsubscribe, and bounce rates, and mentions using A/B test results to inform future campaigns. However, she struggles with analytical depth. In the case study, she missed the list size drop from 120,000 to 90,000 subscribers and didn't initially identify that 40,000+ subscribers were inactive. She's best suited for an execution role where she'd comfortably manage with clear KPIs and dashboards provided.
• Campaign deployment & technical execution [8/10]: She demonstrates solid Klaviyo experience with campaign launches and technical execution. She's clearly deployed many campaigns, understands scheduling and segmentation, and can manage the technical steps of getting emails live. Her agency background shows she's handled regular deployment cadences and tight deadlines. She understands exclusion logic and mentions checking authentication settings like SPF and DKIM. Where she'd struggle is troubleshooting technical issues independently – her approach is quite basic (disconnect/reconnect, then contact support). For straightforward deployment following established processes, she's capable.
Areas of growth
• Whilst Sakshi demonstrates solid execution capabilities, she's less confident with strategic planning and complex data analysis. She can handle basic reporting but would need guidance creating complex dashboards or making strategic recommendations.
• The best way to build her analytical skills would be through regular performance review sessions, exposing her to more sophisticated flow structures by having her assist on complex builds, and gradually increasing her involvement in strategic discussions.