Tamanna B.
Business Data Analyst
SUMMARY OF EXPERIENCE
• 4+ years of experience as a data analyst. Currently working as a Business Data Analyst for a UK-based enterprise marketing consultancy.
• Expert in process mining, advanced analytics and machine learning, using tools such as Python, SQL, PowerBI and Excel.
• Has completed her post-graduation from a highly sought-after institution, which exposed her to a multi-disciplinary curriculum to develop critical thinking and analytical skills.
👍 What we loved about them
• She exhibits an exceptional level of methodical, structured, and thorough problem-solving. Her analyses consistently exceeded our expectations by delving into the "why" and "so-what" aspects, going beyond the fundamental insights.
• Her take-home assessment was brilliant. She adeptly analysed the data using advanced tools and delivered insights that surpassed our expectations.
• Her communication was flawless, characterized by clarity, conciseness, and a sense of purpose.
• She came across as a genuine, warm and highly coachable person.
ℹ️ Things to be aware of
• Despite her strong data science background, she is looking to transition into commercial data analysis to gain business-focused experience.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
📄 Take-home assessment
• She surpassed our expectations by applying analytical rigour and a logical structure to her take-home assessment. Moreover, her decision to use PowerBI instead of Excel showed excellent judgment. The dashboard was intuitively designed and facilitated instant discovery of insights.
• She outperformed all other interviewed candidates by extracting more profound and superior insights – a lot of this was down to her hypothesis-based approach.
• We appreciated that she questioned the way retention was being calculated and suggested a better approach, which was backed with data.
• She crafted an excellent email that was clear, logically organised, and concise. Her product analytics and marketing recommendations exceeded the scope of her current work experience, instilling confidence in her problem-solving abilities.
🕵️ Technical interview
• She was able to methodically deconstruct a problem and approach it in a logical manner – explaining her thought process along the way.
• She could competently explain why it was more suitable to use PowerBI over Excel when attempting the take-home assessment.
• Throughout, she consistently showed good judgment in choosing the appropriate ways to visualise insights from the data and was able to explain the rationale behind her decisions.
• She demonstrated excellent time management and problem-solving skills using Google to find the appropriate formula when she hit a wall with the technical case study.
• When responding to scenario-based questions about data integrity and governance, she made thoughtful assumptions and approached them logically. Her appreciation for collaboration and problem-solving with cross-functional teams was evident.
• Despite her limited knowledge of revenue management, she adeptly dissected the pipeline management and forecasting scenario. In addition, she displayed a willingness to get her hands dirty to address inconsistent data and improve governance proactively.
• Overall, she was unfazed by the time-pressured nature of the technical interview and the new information we shared with her through our live case study. She approached this interview with confidence and calmness.
Areas of growth
• While she is a strong team player, Tamanna would benefit from developing more confidence and assertiveness when handling difficult workplace conversations, particularly when addressing conflicts.