Shriya G.
Sales Development Representative
SUMMARY OF EXPERIENCE
• 1.5 years experience with strong focus on inbound lead conversion and pipeline generation.
• Recently worked at Quizizz where she consistently exceeded sales targets and contributed to conversion rate improvements – generated a $60K pipeline and 7% increase in inbound conversion rate (company record), whilst managing leads across multiple channels and mentoring new team members.
• Psychology graduate from London School of Economics (LSE) with market research experience across telecommunications, retail, and technology sectors.
👍 What we loved about them
• Highly self-aware learner: She consistently demonstrated awareness and honesty about her limitations rather than overselling her experience. We feel she has a strong growth mindset and is very open to constructive feedback.
• Defaults to relationship-building: She frequently mentioned "two-way conversations" and "using a consultative and value-based approach," indicating she instinctively prioritises rapport over pressure techniques.
• Natural leader: At Quizizz, she proactively mentored and onboarded new SDRs, reducing their ramp-up time without being asked to do so.
• Proven international market adaptability: Her successful transition from Indian/UK background to managing US Northeast territories at Quizizz, combined with research experience across Vietnam and Timor-Leste markets, demonstrates she can quickly adapt to new cultural contexts
ℹ️ Things to be aware of
• Platform adjustment required: Strong Salesforce experience but will need to learn HubSpot for this role
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Professional communication with call control [8/10] – Her communication skills stood out as particularly strong, both in verbal interactions during role plays and written follow-up email. She maintained professional demeanour while building genuine rapport, demonstrating natural conversation abilities. Separately, her written communication showed appropriate structure, tone, and attention to detail.
• Speed and proactive response mentality [8/10] – Her lead prioritisation exercise demonstrated strong logical thinking, correctly identifying urgency indicators and business opportunity potential. She showed rational decision-making skills by prioritising the restaurant owner's "ASAP" request while understanding momentum with engaged leads like the construction company. We found her systematic approach to prioritisation, focusing on urgency and business potential, to be highly strategic for someone at her experience level.
• Advanced qualification and discovery depth [8/10] – Shriya demonstrated a strong consultative approach and successfully uncovered key pain points through thoughtful questioning. We felt that her discovery style showed natural curiosity and ability to build rapport while gathering information.
• Business impact translation ability [7/10] – Shriya displayed developing skills in this area with notable improvement between role plays. While she initially focused on acknowledging pain points, she successfully incorporated feedback by asking Mark (the buyer in the role play) what he'd do with recovered time in the second call. Her receptiveness to feedback and immediate application during the interview shows promise for rapid development in this area.
• Systematic process and priority management [9/10] – Her structured approach to follow-ups and attention to detail impressed throughout the assessment. The combination of email organisation systems, CRM experience (Salesforce/Outreach), and methodical thinking about lead management showed us her strong process orientation. Her rational approach to prioritisation and systematic follow-up strategies also demonstrated she has the organisational skills needed for managing multiple prospects effectively.
Areas of growth
• Shriya needs to develop skills in translating operational pain points into financial consequences that create genuine buying urgency. This means learning to ask follow-up questions that calculate the cost of inaction, such as exploring how many billable hours Mark loses weekly to bookkeeping or what growth opportunities he's missing due to poor cash flow visibility.
• Her current approach to objections like "send me information" or cost concerns lacks strategic depth. She needs to develop frameworks that isolate specific concerns, create provisional next steps, and maintain momentum without being pushy. This includes learning techniques like offering ballpark ranges for pricing discussions and booking provisional meetings contingent on information review.