Technical abilities

• Technical execution and tool proficiency [9/10]: We're genuinely impressed with Purvi's Asana proficiency – it's clearly her strongest area and stands out throughout the interview. She moved through the project setup exercise with real confidence, completing everything correctly without hunting for features or second-guessing herself. What we really appreciate is that she's not just mechanically following instructions; she's opinionated about how to use Asana effectively based on real experience. When she talked about minimising subtasks to maintain dashboard visibility and using dependency mapping intelligently, we could tell these aren't theoretical ideas but lessons she's learned from actually managing complex projects. She works efficiently with keyboard shortcuts, flips between multiple views depending on what she needs, and has clearly built reporting and portfolios before, which shows she understands the balance between automation and simplicity.

• Prioritisation and decision-making under pressure [7.5/10]: Purvi demonstrates solid prioritisation logic and genuinely understands impact-based decision-making. When we threw the Monday morning chaos scenario at her, she correctly identified that Client B's PPC campaign should be top priority because of the external deadline and direct business impact. However, we do feel her execution isn't quite as sharp as her thinking. She didn't naturally think to communicate with the CEO within the first few minutes, instead suggesting she'd spend 30-60 minutes investigating the PPC issue before even notifying him about missing the strategy meeting. That shows decent thoroughness but lacks the urgency and stakeholder awareness you'd want when keeping people informed is just as important as solving the problem. She also tends to be less concise in her responses, going around in circles rather than getting straight to the point.

• Stakeholder communication and managing up [7.5/10]: Purvi understands the right principles around stakeholder communication – she mentioned wanting to be transparent and keep people informed, and when drafting the CEO message about Peak Performance Gym, she identified most of the key issues that mattered. That said, her initial message was a bit surface-level and didn't convey the urgency of a situation that's been deteriorating for a month. She used slightly casual phrasing and didn't frontload the most critical information clearly. When we pressed her on it, she acknowledged she should have provided a more comprehensive overview.

• Cross-functional coordination and relationship management [8/10]: Purvi shows genuine strength in her collaborative instincts and relationship-building approach. When we asked about the cross-department dependency scenario, she immediately suggested getting all three people on a call to prioritise together based on business needs rather than team-level concerns, which is exactly the right approach. Her emphasis on understanding whether issues stem from workload, planning, or processes shows she's thinking systemically. Her approach to building rapport with a new team member was genuinely thoughtful – setting up informal coffee chats, listening more than talking, and making herself available as a resource. However, when we asked about getting blocked information for a PPC client setup, her instinct was to schedule a formal 15-30 minute meeting with finance or sales, which felt a bit unnecessarily heavyweight for what could be a quick Slack message to the account manager.

Areas of growth