Ankita S.
SEO Specialist
SUMMARY OF EXPERIENCE
• With 7+ years of SEO expertise, Ankita served as SEO Team Lead at ODigMa Consultancy Solutions, where she managed 20+ projects across diverse industries, including real estate, fintech, education, automotive, and media. She led and mentored a team of 10+ SEO professionals while training 15+ interns on digital marketing fundamentals.
• Her most notable achievements include bringing in a remarkable traffic growth of 9,000% for Orusaranam in just 6 months, a 185% organic traffic increase for Tafe (Massey Ferguson) in 1 year, and 166% traffic growth for TVS Emerald over 2 years. She also improved user engagement metrics significantly, with an 81% increase in average engagement time for clients like Primus Life.
• In her previous role at TEG True Topia LLC, she successfully increased website organic traffic by 30% in 6 months and improved Domain Authority from 9 to 30 within 12 months through strategic link building. She managed a team of 10+ copywriters and executed successful social media campaigns, achieving a 40% response rate through email outreach, while boosting backlink acquisition by 30%.
👍 What we loved about them
• Ankita thinks in a structured, outcome-focused way. Throughout the interview, she consistently tied her thinking back to measurable outcomes and KPIs, showing an evident ability to connect strategy with business goals.
• When we spoke about AI more broadly, she had a grounded and thoughtful perspective. She believes it will enhance SEO by automating tasks and offering new insights while leaving the strategic, human side of search firmly intact. For her, the core of successful SEO will always rely on understanding user behaviour and applying that insight effectively.
• Ankita comes across as someone who’s genuinely in it for the work. She isn’t overly concerned with whether the role is agency-side or in-house, and what matters to her is getting hands-on with SEO and seeing the impact of her efforts play out in real terms. That focus on the craft itself really stood out during the interview.
• She’s also refreshingly flexible when it comes to role structure. Whether she’s leading a team or contributing as an individual, she approaches both with the same level of energy and curiosity. Her main driver seems to be the opportunity to learn, experiment, and keep building her expertise.
ℹ️ Things to be aware of
• She's an immediate joiner.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Technical SEO proficiency [8/10]: Ankita demonstrated strong technical capabilities by systematically identifying key optimisation areas and highlighting critical issues, including poor mobile LCP performance and duplicate hreflang tags for a single URL. She also showed sound judgement by prioritising on-page efforts, followed by off-page and technical fixes, aligning her decisions with expected impact. Her structured, practical approach translates into actionable SEO strategies.
• Content optimisation skills [8/10]: Ankita exhibited sharp content strategy expertise, combining detailed analysis with well-rounded competitor research. She dissected Kiehl’s competitor, CeraVe’s, category page strategy, noting their effective internal linking to blogs and recommended a data-driven approach to enhance Kiehl’s content structuring by planning keyword placement across core pages, informational boxes, and supporting blog content, with a clear focus on internal linking and discoverability.
• Link building and outreach [8/10]: She showed a refined understanding of high-authority link building, using a quality-over-quantity approach. Her strategic thinking, distinguishing between scaling opportunities and targeted optimisation, reveals mature link-building expertise. She also demonstrated caution against borderline-spammy sources, balancing domain authority with manual review.
• Analytics and data analysis [7/10]: Ankita demonstrated competent data interpretation and analytical capabilities, effectively evaluating metrics such as domain authority, traffic split by intent, and keyword rankings, and conducting product-level analysis to identify Kiehl’s top-performing categories like face moisturisers and serums.
• Adaptability and continuous learning [7/10]: She showed real-world adaptability with AI tools and voice search, drawing from past experience implementing conversational keyword structures in FAQs. She also showed awareness of changing search behaviour, noting user shifts toward AI tools like ChatGPT.
Areas of growth
• Technical SEO proficiency: We feel Ankita could explore the technical aspects with more curiosity on the development side, focusing on understanding server-side optimisation processes, advanced crawling strategies, and closer collaboration methodologies with development teams to bridge the gap between SEO strategy and technical implementation.
• Adaptability and continuous learning: To strengthen her competitive positioning, Ankita must explore and focus on developing advanced skills for new-age technologies, particularly AI integration and automation tools for creating detailed reports and analysing larger data sets, whilst practising more implementation techniques to move from theoretical awareness of trends to practical application.