Manisha K.
Email Marketing Specialist
SUMMARY OF EXPERIENCE
• 5+ years specialising in email marketing, with significant experience across both agency and client-side roles. In her most recent role, she was leading email marketing initiatives at Ozontel and Optimite, managing end-to-end campaign strategies and execution.
• Successfully handled major accounts including Medvidi and Lev HaOlam, implementing personalised email workflows that boosted engagement rates.
• Strong technical background with experience in HTML email building, A/B testing, and deep analytics - particularly skilled in template design and performance optimisation.
• Demonstrated expertise in Klaviyo, Hubspot, and various e-commerce platforms like Shopify
👍 What we loved about them
• Manisha has clearly spent significant time in Klaviyo building flows and campaigns, which translates directly to the email building requirements of this role. Her systematic approach to checking integrations bi-weekly and maintaining list hygiene shows she has the discipline needed for repetitive operational work without letting quality slip.
• Her mix of agency and freelance work has clearly shaped her into a well-rounded professional. She takes the initiative, puts in extra effort, and has developed a really thoughtful way of working with clients. You can tell she's used to rolling up her sleeves and getting stuck in whilst making sure everyone's on the same page.
• What really stood out was how thorough and structured her thinking is. When we went through different scenarios, she handled them like someone with decades of consulting experience - breaking down complex problems, suggesting practical solutions, and explaining her reasoning clearly. There wasn't a single question that seemed to catch her off guard. She was able to maintain a clear focus on revenue generation while balancing customer engagement.
• The biggest takeaway is that Manisha is exactly the kind of person you'd want to handle your email marketing. She knows Klaviyo and Shopify inside and out, and you can trust her to deliver solid results without needing much oversight. She's clearly done this enough times to know exactly what works and what doesn't.
ℹ️ Things to be aware of
• Manisha thinks about segmentation, content strategy, timing, and customer psychology - all of which are beyond the execution requirements. She understands why certain design choices matter, not just how to build them.
• If asked to analyse campaign performance and suggest optimisations, she could handle it. We feel that she's not just a builder - she could potentially own client relationships as she grows.
• Manisha's communication skills need further refinement. In multiple instances, we felt she spoke fast and struggled with brevity, given her excitement and knowledge of the subject. She acknowledged this feedback and showed a strong willingness to improve this aspect of her performance.
• Her experience with Shopify and SMS integration shows she's able to think holistically about customer communication, not just email in isolation.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Email building and structure [8.5/10]: She clearly has extensive Klaviyo email building experience and understands how to structure emails with dynamic content, product blocks, and proper formatting. However, the interview didn't directly test her ability to translate Figma designs into Klaviyo with accuracy, so there's an element of inference here. She mentioned testing emails and checking integration of dynamic content, which suggests attention to build quality.
• Understanding of flow architecture [9/10]: Her cart abandonment flow structure was well thought through, with a logical 4-email sequence that progressively builds urgency whilst addressing different customer objections. She understands the psychology behind timing (1 hour for the first email to avoid being too pushy, then spacing subsequent emails appropriately). Her content strategy showed sophistication, moving from gentle reminders to trust-building elements like reviews, and finally introducing offers only in later emails to maximise conversions without training customers to wait for discounts.
• Data-driven decision making [8.5/10]: During the practical analysis exercise, she quickly identified the core issues (increasing bounces, decreasing engagement, poor segmentation) and proposed logical testing approaches to address them. Her dashboard structure was comprehensive, covering revenue, campaigns, flows, segments, and deliverability - showing she understands what metrics actually matter for running a healthy email program.
• Campaign deployment & technical execution [9/10]: This is probably her strongest area based on the interview. She clearly deploys campaigns regularly, understands segmentation filters, knows how to set up flows with proper timing and triggers, and manages multiple client accounts simultaneously. Her systematic troubleshooting and knowledge of Klaviyo's technical features (dynamic content, API integrations, deliverability tools) demonstrate solid execution capability.
Areas of growth
• Her reporting structure could be more concise and focused on key metrics rather than attempting to track everything simultaneously. Her dashboard suggestions, while comprehensive, lacked clear prioritisation.
• In multiple instances, we felt she spoke fast and her responses became verbose – they could benefit from more structured and clear delivery.