top of page
Inderdeep Singh

Shashank H.

Sales Development Representative

SUMMARY OF EXPERIENCE

β€’ 1+ year of B2B sales and marketing operations experience with strong focus on outbound prospecting and lead qualification. Currently working as Growth Operations Consultant at Soda, managing high-volume MQL processing and discovery call generation.


β€’ Proven outbound prospecting track record at Soda, consistently booking 4 discovery calls per week through 80+ personalised weekly messages whilst maintaining automated workflows that increased outreach efficiency by 30%.


β€’ Advanced Salesforce CRM expertise demonstrated through qualifying 50+ leads daily. Successfully managed webinar lead conversion and automated follow-up sequences for 200+ weekly attendees.


β€’ Multi-channel campaign management experience including LinkedIn campaigns achieving 1.93% CTR, social media management, and one-to-one prospect nurturing across multiple B2B SaaS environments.


πŸ‘  What we loved about them

β€’ Has genuine intellectual curiosity - Throughout the interview, he consistently asked clarifying questions rather than making assumptions. When discussing lead prioritisation, he asked "do we know the context of the voicemail?" and sought to understand what "haven't been able to reach them" actually meant.


β€’ Self-aware and reflective - When discussing difficult customers, he acknowledges needing more practice "handling customers like this" and expects to improve through repetition, showing growth mindset about skill development.


β€’ Recognises when to disqualify early - His example about data quality misunderstanding shows he values time efficiency and isn't afraid to end conversations that clearly won't lead anywhere productive.


β€’ Systematic and resourceful  - From his "question funnels" methodology to his three-tiered lead qualification system, he thinks in frameworks and processes. He constantly experiments with automation, evidenced by his ability to build end-to-end workflows that integrate multiple tools (PhantomBuster, Lemlist, Zapier) for scalable lead generation.

ℹ️  Things to be aware of

β€’ He responds well to specific, actionable feedback - His quick adaptation between role plays shows he implements concrete guidance effectively. Vague feedback like "be more persistent" won't help him as much as specific techniques and practice scenarios.


β€’ His process-oriented thinking is both a strength and potential limitation - He thrives with clear frameworks and systematic approaches, which makes him reliable and scalable. However, this same tendency means he might struggle when situations don't fit his established patterns. Give him flexibility to develop his own approaches rather than rigid scripts.

πŸ’‍♀️  Where he may need support

  • Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.

πŸ‘©‍πŸ’»  Technical interview performance

Objective

​This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.

Technical abilities

β€’ Professional communication with call control [8/10] – Shashank's communication skills really stood out. His ability to set clear agendas while staying conversational shows he can guide conversations without being pushy, and his quick adaptation between role plays (shortening his introduction based on feedback) demonstrates impressive emotional intelligence. The written follow-up struck the right balance of helpful and professional without being salesy. The only area showing his inexperience was that slight confidence dip when Mark became difficult, but that's completely normal for someone without years of practice handling challenging prospects.


β€’ Speed and proactive response mentality [9/10] – What comes through clearly is Shashank's awareness that timing can be a competitive advantage - he talks about responding to hot inbounds "within hours or even minutes if possible" because he understands leads aren't exclusive. His approach shows he grasps the balance between moving quickly and maintaining quality, rather than just rushing through everything at the same pace. His understanding that construction companies likely represent higher ticket sizes also shows he's thinking strategically about where to invest his fastest response times for maximum impact.


β€’ Advanced qualification and discovery depth [8/10] – Shashank demonstrated solid foundational discovery skills through his systematic "question funnels" approach and ability to gather comprehensive business context during cooperative conversations. In the first role play, he successfully moved beyond surface-level pain identification to explore business impact with questions like "what would you do with that extra time," whilst also qualifying decision-making processes and timelines effectively. However, when faced with a resistant prospect in the second role play, he retreated instead of probing deeper - missing opportunities to quantify pain when Mark mentioned spending "a few hours" weekly on bookkeeping or to uncover underlying concerns behind the standoffish behaviour. 


β€’ Business impact translation ability [9/10] – When he talks about his approach, he specifically mentions wanting to understand "what's the business impact that it is having on the business," which shows he's thinking beyond just the immediate pain point. He naturally thinks about growth stage implications too - recognising that manual processes become more problematic as companies scale [during the role play exercise), which shows he connects current pain to future business trajectory. 


β€’ Systematic process and priority management [8/10] – Shashank's thinking is extremely organised around lead management - his three-tiered qualification system and clear follow-up cadence show immense process maturity. When he walks through his prioritisation logic, he's not just going with gut feel but actually considering factors like business opportunity size and strategic fit, which demonstrates genuine strategic thinking.

Areas of growth

β€’ Maintaining confidence during difficult conversations - He openly admitted to "stumbling" during challenging interactions and acknowledged needing better structure for resistant prospects. While his self-awareness is valuable, he needs practical experience handling pushback without losing composure.

bottom of page