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Apoorva T.
SEO Specialist
SUMMARY OF EXPERIENCE
• 7+ years in technical and semantic SEO, with the last 1-2 years focused on integrating AI/LLMs into workflows for content optimisation and topical clustering. Currently leading enterprise SEO strategy at SAAR Infotech.
• Built Python automation systems reducing manual audit effort by 40%, whilst managing large-scale migrations (10,000+ URLs) with near-zero ranking loss and achieving 20-30% YoY organic growth across global client portfolios.
• Leads team of 15 SEO specialists, with 40-50% of content now leveraging AI-generated outlines. Uses tools like ChatGPT, Claude AI, and Jasper to optimise for both traditional search engines and AI-driven platforms.
👍 What we loved about them
• Apoorva demonstrated excellent listening skills, paying close attention to questions and instructions. She rarely needed information to be repeated and showed a genuine interest in understanding the nuances of each topic discussed.
• Her technical background is robust, and she clearly grasps SEO principles and practices. She could discuss various technical aspects of SEO confidently, showing depth in her knowledge and ability to apply it practically.
• As a communicator, Apoorva expressed her ideas clearly, concisely, and effectively. She articulates complex SEO concepts in an understandable manner, making it easy for others to follow her thought process and explanations.
ℹ️ Things to be aware of
• She has a notice period of 2 weeks.
• Off-page experience: Apoorva's approach to link-building strategy appears somewhat basic. While she understands the importance of quality over quantity, her strategies don't showcase advanced techniques like broken link building, digital PR, or creating linkable assets.
💁♀️ Where he may need support
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Although he lacks extensive experience with LinkedIn and Bing ads, his proficiency in Google ads suggests a high adaptability to new platforms.
👩💻 Technical interview performance
Objective
This candidate was invited to a 60-minute follow-up interview to assess their technical capabilities in more detail. During this interview, we assessed their critical-thinking skills, technical expertise, and overall conversational skills.
Technical abilities
• Technical SEO proficiency [8/10]: Apoorva demonstrated a solid grasp of technical SEO fundamentals. She accurately identified common issues such as page loading speed, broken links, and structured data problems. Her suggestions for optimisation, including image compression and JavaScript minification, indicated her practical knowledge. She also displayed familiarity with tools like Google Search Console and page speed insights. She understood the weightage of work required for focused improvement and could clearly approach and tackle complexities that could arise even in fully functional and active SEO efforts.
• Content optimisation skills [8/10]: Apoorva showed competence in on-page SEO elements, recognising the importance of meta tags, image alt text, and keyword integration. Her suggestion to include specific keywords like "sulphate-free" and "paraben-free" for shampoo products demonstrates awareness of user intent and search trends. She also proposed content ideas that align with user search behaviour, such as "how-to" articles and product descriptions focusing on ingredients.
• Link building and outreach [6/10]: Apoorva clearly understood link-building principles. She recognised the importance of quality over quantity in backlinks and suggested conducting a backlink gap analysis to identify opportunities for acquiring new links, identifying high DA opportunities, and adapting relevant link-building strategies.
• Analytics and data analysis [7/10]: Apoorva displayed a good foundational understanding of key performance indicators (KPIs) relevant to SEO, including authority scores, organic traffic, and backlinks. She also demonstrated great data presentation skills and understood basic and advanced number references and dashboards.
• Adaptability and continuous learning [8/10]: Apoorva's adaptability and continuous learning are significant strengths. She stays well-updated with new trends and techniques and is willing to implement new learnings, such as voice search and AI-driven results. However, she needs to keep biases aside while learning and unlearning and better understanding the key objectives and expected outcomes of SEO activities.
Areas of growth
• Apoorva should explore smarter ways of adapting and implementing link-building strategies. She needs to investigate brand relevancy and link correlation further to develop more sophisticated and effective link-building campaigns.